Dan Martell, Co-Founder of Flowtown Introduction to Social Media Marketing

• How to use social to launch, position your messaging and get distribution.
• Foundation: Keywords and Position

Stew Langille, Vice President of Marketing at Mint.com Creating Engaging Content

• Creating content in a variety of mediums - writing blog posts, engaging tweets or video/podcast/etc.
• Content is King

Laura Lippay, Search and Social Marketing Consultant Improving Your Search Rankings With Social Media

• A look into how search and social interact with each other
• Using Search to Own Social

Jeff Widman, Founder of Brandglue.com Leveraging Your Audience to Increase Your Reach

• What makes people want to share? How to make your content shareable - technically and psychologically.
• Social Means Sharing
• Social Proof

Jonathan Strauss, Co-Founder of awe.sm Optimizing and Measuring Your Impact

• This section is focused on the metrics and analysis side of social.
• Conversion Metrics
• Social Conversions

Home Page - https://www.udemy.com/social-marketing/