In this short project course, Nigel French reviews the creative brief for a fictional media company and explains how to approach the challenges presented when creating a company logo. The course covers the preliminary research and sketching phases before exploring numerous potential solutions with Adobe Illustrator.

Topics include:

• Understanding what makes a good logo
• Assessing the scope of the job and your client's needs
• Developing ideas in Illustrator
• Presenting concepts to clients
• Creating print- and screen-ready logos