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Online Marketing Basics
Categories: Tutorials » Design

Online Marketing Basics
Online Marketing Basics
Duration: 1hr 47m | Video: h264, yuv420p, 960x540 30fps | Audio: aac, 44100 Hz, 2 ch | 971 MB
Genre: eLearning | Language: English

 

In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.


Topics include:

  • Defining the target market
  • Setting clear goals and success metrics
  • Working with web analytics software
  • Building a site map
  • Selecting a domain name and a web host
  • Planning for mobile
  • Conducting social media marketing
  • Developing an email marketing campaign
  • Exploring content marketing
  • Reviewing online public relations
  • Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO)
  • Reviewing blogging and microblogging
  • Looking at online advertising with search, affiliates, email, and more

 

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Online Marketing Basics
 
 


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