He takes members through the deconstruction of his thought process (what information does this sign need to contain and how should it be laid out?) and then rebuilds both the content and the design. He first determines what images and information need reworking, and then with a basic set of design tools he reworks the copy, typography, imagery, and layout. Members will get an over-the-shoulder view as he determines the best way to showcase the sign's complex information in a compelling and eye-catching way.

Home Page