Analyzing Your Website to Improve SEO Updated (2012)
In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.
This course was updated on 10/12/2012.
Topics include:
Understanding why indexing is important
Using the Google AdWords Keyword Tool
Dealing with frames, iframes, and popups
Working with SEO-friendly URLs
Using meta tags
Clearing source code clutter
Building links within the site
Working with Google+
Reviewing page content
Building and submitting an HTML and XML sitemap
Garnering links outside the site
show less
author
Peter Kent
subject
Business, Online Marketing, SEO, Web
level
Intermediate
duration
1h 43m
released
Jun 29, 2011
updated
Oct 12, 2012
Introduction 2m 47s
Welcome 56s
Using the tools in this course 1m 51s
1. Getting to Know SEO 6m 20s
Understanding SEO 3m 42s
Forgetting SEO for a moment 2m 38s
2. Preparing to Optimize Your Site 14m 7s
Understanding why indexing is important 3m 57s
Thinking about keywords 2m 52s
Using the Google AdWords Keyword Tool 7m 18s
3. Building the Optimization Foundation 34m 46s
Understanding why some page components don't hurt but also don't help 5m 33s
Working with frames, iframes, and popups 4m 6s
Working with SEO-friendly URLs 4m 28s
Building title tags 4m 5s
Understanding meta tags 2m 9s
Building description tags 2m 52s
Ignoring keyword tags 1m 49s
Clearing source code clutter 2m 19s
Understanding rich snippets (NEW) 7m 25s
4. Working with Outward-Facing Components 22m 30s
Reviewing page content 5m 11s
Understanding site navigation 3m 27s
Building links within the site 3m 38s
Including location information 3m 35s
Understanding the Panda and Penguin updates (NEW) 6m 39s
5. Coordinating with the Outside World 21m 3s
Building and submitting HTML and XML sitemaps 8m 12s
Garnering links outside the site 5m 10s
Submitting to the map sites 4m 4s
Working with Google+ (NEW) 3m 37s
Conclusion 2m 11s
Next steps 2m 11s
For America
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