Learn how to create a strong visual identity for your brand and its products

Creating a brief, identifying the main problem to be solved, analyzing your competition, and defining your territory are some of the fundamental steps to start building a brand, prior to the creation of its visual identity. Peruvian studio FIBRA is specialized in branding for entrepreneurs and startups, and in this course, they show you their process to approach a brand identity and visual identity project for product packaging.

Andrea Gálvez and Martín Bedoya teach you, step by step, a methodology that will give you confidence when taking on the responsibility of developing an entrepreneur's project. They provide you with the tools and structure so that, based on it, you can then let your creativity fly and begin to establish the visual identity for a brand and specifically, to apply it to the packaging of one of its products.