There are far more complexities to building an original brand identity than what the general public sees when they look at a logo. Conveying the personality of a brand involves synthesizing many elements into one unique concept and creating a graphic that’s capable of communicating that identity in a single glance. Daniel Barba López has over 8 years of experience in creating brand identities and delivering integral solutions for brands such as VANS and Sony Music, among others.

In this course, Daniel shows you how to create a unique logo by modifying an existing typeface. He teaches every step along the way: from creating the initial sketch to how to digitize and convert them into vectors, to adding the final touches.