Hi my name is Adam, Professional designer and animator Based in Morocco Casablanca. And I will be your instructor for this course on how to design simple, memorable logos in Adobe Illustrator with easy techniques.

Graphic simplification is a method used by graphic designers to make memorable and iconic designs, in this course you will learn the necessary simplification techniques to bring objects into their simplest form through analyzing and sketching.

We will carry out a fictional project for an antivirus company whose only requirement will be the graphic simplification of an animal, in this case a gorilla.

This course is focused on the technical side of logo design which means we will not cover the briefing questions and other theory stuff, but you can download a document with the questions you can ask in the discovery phase.