Book Cover Design - Lauren Panepinto

https://www.muddycolors.com/2020/12/video-how-a-book-cover-is-designed/

The video is broken up into 2 main parts. First is a seminar (with graphics!) where I walk you through the structure of an Art Department in Publishing, what everyone’s jobs are, how a manuscript is acquired by Editorial, how it is briefed to the Art Department, how we decide whether it’s going to be an illustration, a photograph, or design-forward or type based cover. We talk a lot about the gauntlet a cover must go through to get approved, who does the approving, what benefits that brings to the process, and how that cover is then turned into a physical book in a store. We talk about budgets, cover effects, genre checkpoints, and everything in between.