Marcelo Sapoznik has more than 30 years of experience designing and developing brands and, in this course, you will go through the process of building all types of brands, see their essential components, and the links with the consumer that will allow you to create a successful and truly unique brand.

Start by getting to know Marcelo and taking a brief look at his extensive career, as well as seeing some of his influences in the world of branding.

Then, get into the subject by learning some basic branding concepts and principles of strategic brand management.

Choose the brand you will work with during the course and study it in-depth, defining its mission, vision, values, objectives, and more. Outline the basics of the current brand and then start developing the desired brand.

Once you have visualized the desired brand, start thinking about how to communicate it. Create its positioning and build the brand experience both in its products and in the experience it offers, its company culture, and the contact with the customer.

What is this course's project?
By the end of this course, you will have covered the necessary concepts for building a brand. Create your own brand strategy model based on the one created by Marcelo.

Who is it for?
This course is aimed at all those who need to understand what a brand is, what its function is, what type of brands exist, and who want to create a successful brand in a practical way.

What you need
No previous knowledge is required, but you will need to have access to information about the brand you will work with during the course to carry out the tasks at the end of each step.