That said, I’m not a complete hack, I’ve worked with clients like Cartoon Network, Google, McDonalds, The Washington Post, Nickelodeon, and FX. Social Media advertising has become a huge market and simple animated GIF’s are highly desirable for that application. 

The animations we’ll create will have a loose, playful appearance, and vibrate a bit like old-school traditional animation. If you’re looking to make smooth, clean animations with tight vector artwork you’re likely better off with an intro to After Effects class. I’ll loosely touch on my lettering process in the first lesson, but if this is your first time working with illustrated type I’d recommend an intro to Lettering class first. My pal Mary Kate McDevitt has a great one!