Brand Presentations: How to Sell Your Thinking Through Storytelling
https://www.skillshare.com/classes/Brand-Presentations-How-to-Sell-Your-Thinking-Through-Storytelling/1375049588
When I was a junior designer I assumed that my logo and branding work presentations should be filled with 90% pretty pictures. Can you relate?
What I've ultimately learned through trial and error over the last 18+ years is that about 90% of the presentation should in fact be demonstrating how you arrived at those decisions and selling in your thinking.
The 'beef' of the presentation needs to be about telling a compelling story, that's tied to specific agreed-upon objectives. And the deliverable (whether that's a simple logo, a full brand identity, or any type of design) should be the cherry on top. While every client presentation should be unique, there are a few fundamental principles and components you should think about when presenting any type of branding work, and I will show you why using a structure like this is important. In this class aimed at Brand Designers and Brand Strategists you will learn: The skills you will learn in this class are transferable – meaning that you will be able to apply this type of thinking for any presentation in the future, enabling you to present confidently and successfully.
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