Building a site, app or system that’s useful, usable and valuable is not easy. Why? Because you have to consider any number of user motivations, expectations, environments and possible actions. You have to figure out how to research, test and analyze to figure out what they want, what they need and what they’ll be willing to use. 

And it’s likely you’ll have to do it with half the time and budget you really need.  

UX Strategy Fundamentals walks you through the process of doing just that, step-by-step. You’ll learn how to make good UX decisions at every step of the design and development process, and you’ll see how those choices impact product quality and scope.

Whether you’re a designer, developer, UXer or are completely new to ALL of this, you’ll leave this course with a practical understanding of what makes great products great. And you’ll also understand the mechanics of making projects run smoothly, efficiently and with less stress. This laser-focused course uses lectures and hands-on exercises, to teach you:  

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  The Three Crucial Questions you must ask of every client, every project, every time

  
  


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  Simple methods for determining who your users really are

  
  


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  How to figure out which features and functions are truly important (and realistic)

  
  


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  Simple methods and tools for business stakeholder research 

  
  


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  How to identify business goals — and get everyone to agree on them

  
  


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  How to identify true user needs — getting beyond what people say they need to what they actually need

  
  


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  How to connect user needs with product strategy

  
  


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  How to generate meaningful product requirements

  
  


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  How to determine and control the scope of any project

  
  


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  How to set the proper expectations for everyone involved and ensure there are no big, expensive surprises later

  
  

These are the same principles and methods I’ve used with the largest companies in the world for nearly three decades. I walk you through everything step-by-step and I only focus on what works. You’ll find clear, straightforward advice, simple tools and real-world examples.  

UX Strategy Fundamentals will prove to you that strategy work isn’t just for experts, and it does not have to be complicated.