In this class, we'll learn how to design killer packaging. I'll teach you how I work with clients and their brand to achieve beautiful design, and how you can create an exterior for a product that seamlessly weaves together logo, brand and product identity.

What You'll Learn

• Concepting. We'll find a common thread. How do we connect the dots between several discrete branding elements?
• Package Elements. We'll identify the elements of a packaged product: what needs to be on there and why.
• Space Allocation. We'll organize all of the information on your packaging in a way that's fluid and fun.
• Hierarchy. We'll learn how to spotlight certain design elements and what you want to stand out on the grocery shelves. We'll also develop an understanding of how regulatory information (those disclaimers and charts that so often mar bad packaging) can be made beautiful. 
• Color & Material. Finally, we'll make your packaging stand out with bold colors and the correct material. It's all about texture and touch!
• Dimension. Your package will be 3-D... so we need to design it that way! I will help you format your design to fit the needs of the dimension it serves.