->

Lynda - Excel: Analyzing Your Marketing Performance

Lynda - Excel: Analyzing Your Marketing Performance
MP4 | Video: 720p | Duration: 1:21:33 | English | Subtitles: VTT | 154.7 MB

 
Discover how to analyze your marketing performance using Microsoft Excel. Instructor Rudolph Rosenberg begins with an overview of the typical marketing cycle, and shows how to evaluate marketing's business contribution. He then demonstrates how to evaluate the performance of various marketing channels, including events, email marketing, paid ads, social media marketing, content marketing, and website marketing, using data from your day-to-day tools such as Google Analytics. Finally, Rudolph shows how to improve your marketing performance using the natural selection process, by comparing marketing activities amongst themselves, and measuring performance over time.


Topics include:

  • Evaluating marketing's business contribution
  • Analyzing results vs. vanity metrics
  • Extracting raw data to build dashboards
  • Reducing human errors
  • Analyzing marketing activities
  • Linking actions to business impact
  • Analyzing your account database and contacts database
  • Analyzing paid ads and social media
  • Using a common framework to analyze marketing activities
  • Analyzing individual marketing activities over time

 

Lynda - Excel: Analyzing Your Marketing Performance


 TO MAC USERS: If RAR password doesn't work, use this archive program: 

RAR Expander 0.8.5 Beta 4  and extract password protected files without error.


 TO WIN USERS: If RAR password doesn't work, use this archive program: 

Latest Winrar  and extract password protected files without error.


 Gamystyle   |  

Information
Members of Guests cannot leave comments.




rss