English | 1h 9m | Video: 720p | Project files | 443 MB
Gerardo Herrera explains the basic roles of packaging, and goes into what makes a successful package. He also dives into branding and package format, discussing how to understand the competition, choose a form that communicates your brand, determine if you should use stock packages or go the custom route, and find the right packaging vendor for your needs. From there, he gets into the details of package design, discussing elements such as color, typography, and texture, and how they contribute to delivering positive shelf impact for your brand.
Topics include:
* Why is packaging important?
* What makes a successful package?
* Choosing a form that communicates the brand
* Finding a packaging vendor
* Designing and testing
* Typography choices
* Color considerations
* Materials, texture, and finishes
* Shelf appeal and consumer response
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