Logo Design: Techniques

MP4 | Video: 1280x720 | Duration: 4h 58m | Language: English

• Logos are a critical part of the modern visual landscape. To learn how to create your own, it's important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how each logo works, and offers a methodical approach to creating a logo in Illustrator. This course combines theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.

Topics include:

• Generating logo ideas
• Choosing the right typeface
• Designing with simple shapes
• Adding shine, texture, beveled edges, and transparency
• Designing with negative space
• Choosing logo colors
• Preparing final files

 

 

 

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