• Learn from case studies of negative space in Illustrator and then learn techniques to create negative space using Illustrator.
• Learn how to use custom shapes from Adobe Photoshop to customize and use for logos in Illustrator.
• Apply freeform drawing techniques to design shapes in Illustrator.
• Apply best practices for drawing over a photo and how to simplify and stylize the shapes for a logo in Illustrator.
• Produce custom brushes and then adjust their attributes to use for logo design in Illustrator.
• Use letters as symbols in logo design.
• Learn and apply the Shape Builder and Live Paint Bucket tools in logo design.

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