This course is designed for entrepreneurs, startup founders, and SMB teams who are ready to create a clear and actionable brand strategy that helps their business build a profitable, standout and impactful brand in the marketplace. By the end of this course, you'll have a finalized brand strategy and be equipped with a 30-day action plan to jump-start your strategy, along with a 12-24 month roadmap to ensure long-term success. Whether you're starting or looking to take your brand to the next level, this course will guide you through every step in a fun and engaging way.

We cover every key component of brand strategy, including brand analysis, brand anatomy, understanding your market, brand messaging, and conducting thorough research. The course includes interactive workbook exercises, designed to guide you step-by-step as you uncover each part of your brand strategy. Each exercise builds on the previous one, ensuring a structured and thoughtful progression. From identifying your audience and market to crafting your brand’s personality, voice, and unique value proposition, every exercise is designed to lead you to the next crucial step in developing a strong, cohesive brand.

You'll also have access to DIY research, messaging, pitching, and customer journey exercise guides, as well as a lifetime access to the digital workbook.