Everyone is focused on acquiring AI technology or building it or learning how to write the best chat prompts, but does anyone ever stop and ask what is needed based on business need and strategy? What AI is already being used? What could additional AI do for the business? Do we even know what we need to take advantage of this technology before we try to implement it, let alone integrate it? This course builds the business case for artificial intelligence by considering AI as a business opportunity that meets the needs of an organization today and drives the business success for the organization’s future.

Instructor Jamie Champagne highlights the pitfalls of diving into AI technology without a strategy—and that strategy comes from building a business case. She then explains how to build a business case for AI. With a good structure for the business case, she then shows how to analyze the business to define where and how AI technology can enable successful business outcomes.