What you'll learn
Understand your customer’s needs at each stage of their buyer’s journey
Develop a framework for creating personalised business content with artificial intelligence
Harness the power of AI to produce four tailored pieces of content in seconds
Master customer-centric storytelling across your messaging
Repurpose AI-generated content across multiple channels
Easily create valuable blog posts, white papers, email campaigns and more
Connect with your customers on a personal level
Flip the narrative to put the customer at the centre of your story
Captivate your audience and leave a lasting impression
Generate personalised stories for each customer using Chat GPT

Requirements
You'll want to sign up for a free Chat GPT account if you haven't already
No previous equipment or experience is needed
Having some examples in mind of situations where you could apply the techniques would be helpful
A pen and paper might be useful at times
A willingness to learn is essential!

Description
AI Content Generation: Customer Centric Storytelling with AIUse generative AI to create personalised, customer-centric content marketingGenerative AI tools like ChatGPT have the power to transform the way you communicate with your customers – but only if you know how to use them effectively. In this course you’ll learn how to use AI to your advantage, enabling you to produce relevant, valuable and personalised content in seconds rather than hours.Whether you’re a business owner just starting your journey with generative AI or it’s already part of your marketing strategy, this course can enhance your productivity and help you to put customers at the heart of your storytelling and content marketing.With free generative AI tools like Chat GPT now widely available, it’s tempting to use them to write content for you – with the goal of saving yourself time and money. But unless you learn how to use these tools properly, you’re likely to end up with irrelevant, valueless content that turns your customers away.In this course you’ll discover how to develop a compelling customer narrative that speaks to their individual needs. You’ll learn how to create unique blogs, whitepapers, email content and more at speed, using Chat GPT to streamline the process.This course will teach you basic storytelling techniques that you can use in your marketing to leave a lasting impression on your customers. You’ll discover how to flip the narrative from a hero’s journey that focuses on your business to a customer-centric one that shows your customers you understand them on a deeper level.Personalisation is key for making an impact on customers, and in this course you’ll learn how to use generative AI to create compelling, personalised stories with minimal effort. Discover how artificial intelligence tools can help you to create a unique story for each customer, gaining their attention and trust with ease. This course will also teach you how to repurpose your content for multiple channels, giving you maximum impact without the need for a large-scale marketing or copywriting team.Ben Elijah is an expert in customer centricity and generative AI. He has worked with companies like Apple to help them prioritise their customers in their messaging, and he has extensive knowledge of generative AI. Ben is the author of The Productivity Habits, and the founder of ExecutiveStory. He currently helps both large and small companies to revolutionise their content marketing, using generative AI to streamline the process.The course overview includes:Create personalised content using generative AIPut the customer at the centre of the hero journeyUse Chat GPT to create compelling contentDevelop a framework for producing blogs, whitepapers and more at speedLearn tried-and-tested business storytelling techniquesUnderstand and connect with your customers on a deeper levelGenerate content that works across multiple channelsUse generative AI to boost your productivityMove your business forward by creating tailored content in secondsGain the knowledge you need to tell the right story to your customers, while harnessing the power of AI to streamline your processes. Get started today and revolutionise your content strategy.