What you'll learn

To understand how blogging can aid visibility, build trust and grow sales for your business

To plan your blog article

To write a blog article for your small business website

To optimise your blog article for Google Search

Requirements

No SEO / marketing experience needed

A small business & website that has a blog facility

Description

Create a free, sustainable source of traffic for your website with blogging. Grow your visibility, build trust and make sales. No ads. No agency. And no viral videos!Blogging is a major component of SEO (search engine optimisation), which is what helps websites get discovered in Google Search. By investing time and effort into blogging, you can drive more, high-intent traffic to your website. Ultimately, this helps to generate more visibility, build trust and drive sales.This course teaches small business owners how to write their first blog article. From choosing a topic, to doing keyword research, to writing and optimising your blog article for search engines, this course is a great place to start. We use freely accessible tools to help you create your blog article, so you don't need to worry about buying lots of applications before you've even got started. If you are a small business owner who:Has a passion, knowledge and expertise that you want to share with othersIs naturally shy or introverted and finds videos, podcasts, etc, overwhelming Is ready to invest time and effort into transforming your website from a static "nice-to-have" to a source of free traffic, visibility and sales from your target audience Wants to create a resource that can be shared, repurposed and updated weeks, months or even years after it's publishedThen this course is for you!

Overview

Section 1: Introduction to Blogging for Small Business

Lecture 1 Introduction & Welcome to "Blogging for Small Business"!

Lecture 2 Why Blogging?

Lecture 3 What is SEO and Blogging and How do They Help Generate Sales?

Lecture 4 Google Search and How it Works

Section 2: Planning Your Blog Article

Lecture 5 Choosing Your Blog Topic

Lecture 6 How to Do Keyword Research A

Lecture 7 How to Do Keyword Research B

Lecture 8 How to Structure Your Blog Article A

Lecture 9 How to Structure Your Blog Article B

Section 3: How to Write Your Blog Article

Lecture 10 How to Write Your Sections A

Lecture 11 How to Write Your Sections B

Lecture 12 How to Write Using AI (Part A)

Lecture 13 How to Write Using AI (Part B)

Lecture 14 Write Your Introduction A

Lecture 15 Write Your Introduction B

Lecture 16 Write Your Conclusion A

Lecture 17 Write Your Conclusion B

Section 4: Get Your Article Found Online: Blog SEO

Lecture 18 Optimising Your Blog Article for Keywords A

Lecture 19 Optimising Your Blog Article for Keywords B

Lecture 20 Adding Links to Your Blog Article A

Lecture 21 Adding Links to Your Blog Article B

Lecture 22 SEO Titles & Descriptions A

Lecture 23 SEO Titles & Descriptions B

Section 5: Course Conclusion & Next Steps

Lecture 24 Course Conclusion & Next Steps

Small business owners, solopreneurs, artisans, creatives, etc who want to get more organic (free) traffic to their websites via Google Search,New small business owners who want to get their business found online with a limited budget,Small business owners / freelancers who are passionate about what they do / sell / create and want to share their passion, knowledge and experience to help build their brand,Independent e-commerce / handmade / hobby businesses