What you'll learn

Learn the fundamentals of qualitative and quantitative research

Learn how to define null and alternative hypotheses

Learn how to plan and execute customer interviews, build customer personas, and design a customer journey and product vision

Gain proficiency in statistics and hypothesis testing, including how to estimate means and proportions of a population, set up confidence intervals and more

Discover various approaches to usability testing, including how to set up an A/B test, design an MVP, and distinguish between an MVP and a prototype

Acquire practical knowledge and advice on applying these new skills to real-world scenarios, with hands-on exercises using Miro, a free online whiteboard tool

Access downloadable materials and useful links to maximize your learning outcomes

Requirements

No prior knowledge of the subject is required

Description

Unlock the full potential of your business by mastering customer research and data-driven decision making in this comprehensive course! Become a top-notch professional by understanding your customers better and making informed decisions to propel your business forward.To succeed in today's competitive market, understanding your customers' needs, wants, goals, and pain points is crucial. Failing to conduct proper customer research, interviewing the wrong people, or misinterpreting experiment results can lead to poor sales, negative reviews, and even product failure. On the other hand, taking a holistic approach based on science and best practices will help you maximize the value delivered to your customers, resulting in business success.Welcome to "Customer Research & Data-Driven Decision Making," the second course in the "Product Owner Academy" series. In this course, we will take a deep dive into the world of customer research, statistics, user testing, and data-driven decision making. You don't need any prior knowledge of the subject, as we will start from the basics and build up to advanced concepts.What will you learn?Learn cutting-edge techniques in customer research that help you uncover valuable insights and hidden opportunities.Transform your business strategies with data-driven decision making, backed by powerful analysis tools and frameworks.Explore the art of asking the right questions to gather crucial data and ensure the accuracy and reliability of your research.Master industry-leading research methodologies, such as surveys, interviews, and focus groups, to gain a competitive edge.Optimize your business strategies and marketing efforts by understanding customer behavior, preferences, and pain points.This course includes many activities using Miro (a free online whiteboard tool), knowledge tests, and practical examples and advice on how to apply new skills and knowledge in practice. You will also have access to downloadable materials and useful links to maximize your learning outcomes.Who is this course for?Entrepreneurs and small business owners looking to make better decisions and grow their businessProduct managers and marketers seeking to improve product offerings and marketing strategiesAnalysts and data professionals aiming to enhance their customer research and decision-making skillsAspiring researchers and consultants who want to excel in their careers with a solid foundation in customer researchAbout your instructor:I am the founder of Agile Apothecary, an Agile Coach, and Product Owner who has worked with Rakuten, Indeed, and McKinsey & Company. I have been part of Agile transformations across multiple industries and geographies, supported hundreds of teams, and trained thousands of people in my over ten years of professional experience. I am especially passionate about training Product Owners as this role is critical for business success and is as challenging as it is exciting.Don't wait any longer. Sign up today and start your journey towards becoming a skilled and successful customer researcher and data-driven decision-maker!

Who this course is for:

Product Owners, Product Managers and Business Owners who want to better understand the customers and maximize the business outcomes,Anyone who is involved in product development and wants to better understand customer research,Aspiring Product Owners and Agile Coaches who want to learn about the customer research process,Startup owners who want to build exceptional products loved by customers