What you'll learn:
Develop an understanding of the difference between Digital Product Management and Product Management
Understand the fundamentals of Digital Product Management
Explore the Digital Product Management Lifecycle
Develop skills in roadmapping
Understanding and apply prioritization techniques to work through digital product priorities
Explore experience design
Explore User Experience (UX) design
Explore Customer Experience (CX) design
Explore Service design
Develop skills in Design Thinking
Understanding Agile principles and Agile methodology
Understanding the Scrum Framework
Understand the difference between Management and Leadership
Explore how management works in Digital Product Management
Explore how leadership skills are vital for Digital Product Managers
Deep dive into Digital Product Change Management
Deep dive into Digital Product Launches and how to make them successful
Understand the importance of data and its role in driving good decisions
Explore the structure and roles of Digital Delivery Teams
Understand the importance and application of good culture in creating high performing Digital Delivery Teams
Execute a skills audit to develop your learning plan to develop as a Digital Product Manager
Understand the importance of your Personal Brand, and the specific steps you can take to stand out as a Digital Product Manager

Requirements:
No skills or experience in Digital Product Management are needed. Just an open mind and a willingness to learn, be challenged and to take action.

Description:
Digital Product Management...it's exciting, it's in demand, it's high paying...and it's different to Product Management.Did you know more than half of today’s digital product managers come from a non digital product management background? I'm talking about people like accountants, lawyers, customer service professionals right through to teachers, journalists, and even artists. These diverse professionals bring unique perspectives, skills, and creativity to the digital product management world, enriching it far beyond traditional boundariesDigital product management is also highly lucrative. Top digital product managers can earn close to $500,000 p.a...that's more than the very best surgeons earn!If you've got aspirations of getting into digital product management, then this is where my awesome 7-hour course comes in. It's a game-changer!I'm Rian Chapman and I've personally crafted this course based on my 20+ years of digital, technology and delivery expertise. It's not just an educational journey, it's an opportunity for you to completely transform your professional identity and open up opportunities to work in digital product management.  I cover off the same skills, competencies and knowledge that I've used to help people all around the world get into digital product management...and I want to help you achieve this same success too!______________________________________________________________________Are you ready to change your life? Are you prepared to be a change-maker in digital? This could be the course that changes your life and helps you reach your true potential.Whether you are already working in digital and looking to make a shift into digital product management.Or you are working outside of digital and want to break into digital product management.Or you are just curious and want to know what digital product management is about, then I've got you covered.Course Structure:Uncover the Essence of Product Management: Deep dive into the heart of traditional product management.Digital Product Management: Explore the digital iteration of product management, a domain where innovation meets execution. Digital Product Management Lifecycle:  Journey through the digital product management lifecycle, understanding each phase from conception to realization.Roadmapping: Learn the art of crafting roadmaps that not only guide but inspire.Prioritization: Develop the skill to discern the crucial from the desirable.Experience Design: Grasp the nuances of experience design and the revolutionary concept of design thinking.Agile Principles: Embrace agile principles and learn to adapt at the speed of thought.Management vs Leadership: Decode the subtle art of balancing management with inspirational leadership.X-Shaped Individuals: Discover the multi-dimensional skillset that sets apart exceptional digital product managers.Digital Product Change Management: Master the dynamics of steering digital product change.Digital Product Launch: Learn the secrets of launching digital products that captivate and engage.Data-Driven Decision Making: Hone the ability to make decisions powered by data, not just intuition, that will set you up for success.Digital Delivery Teams: Understand the anatomy and potential of high-performing digital delivery teams.Digital Delivery Culture: Understand the key foundations that foster an environment where excellence is the norm.Psychological Safety: Learn to create a space where creativity and risk-taking are not just safe but encouraged.Top Gun Digital Product Management Skills: Immerse in skills like storytelling, passion, and entrepreneurship that define elite digital product managers.Personal Branding: Craft a personal brand that makes you unmistakable in the digital product management landscape.Skills Audit and Gap Analysis: A guided framework to identify your strengths and areas for growth.Why This Course?Exclusive Content: The only course you need to pivot into digital product management.Global Expertise: Leverage my 20+ years of experience in leading high-stakes digital product teams.Life-Changing Potential: This isn't just a course; it's a doorway to a new future.In the words of Steve Jobs, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work." This course is not just about learning; it's about igniting a fire within you. It’s about embracing your unique background and using it to forge a new path in digital product management.I'm excited to offer this to you...and I really look forward to seeing you inside.

Who this course is for:
People currently working in digital who are looking to transition into Digital Product Management.
People working outside of digital who have an ambition of becoming a Digital Product Manager.
People who are curious about Digital Product Management, and want to find out more about this amazing vocation.