The Only Way to WIN in the AI Era

What you'll learn

Learn SEO From A Strategic Perspective - not only tactical perspective. Where does it fit in the greater marketing mix.

Learn how to do fundamentals of SEO With FREE tools & resources first then only look at paid options. So anyone can get started.

Practice & Apply: Theory with demonstration and practice to help absorb the key skills and knowledge framework

Be on your path towards SEO mastery with other courses soon to be released that get more advanced. Get Hired as an SEO or hire SEOs more comfortably.

Requirements

No Requirements. It is made for someone who is completely new to SEO as I break down advanced and technical concepts to help the student along.

Description

Welcome to "Strategic SEO Mastery," meticulously crafted by Usman Sheikh, the founder of Web Worx Labs. This course is an essential key to unlocking the complex world of SEO in the age of AI, tailored for both beginners and seasoned professionals. Whether you're just stepping into digital marketing or looking to refine your SEO strategies, this course offers valuable insights and practical skills.For those new to the field, we delve into practical, easy-to-follow lessons on conducting in-depth SEO audits. You'll learn how to evaluate site architecture, content quality, user experience, and technical SEO elements using both free and paid tools. We emphasize understanding and implementing SEO campaigns cost-effectively, utilizing a plethora of resources and tips to manage your campaign for free.As the first instalment of a four-part series, this course focuses on laying a solid foundation in strategic SEO thinking. For seasoned SEO professionals, you'll discover valuable insights and nuggets from Usman’s successful campaigns. Explore real-world case studies and strategies that have driven success for over 100 brands, both large and small. Understand the nuances of strategic planning, payback, and analysis crucial in today’s AI-dominated SEO game.It's perfect for starting and for those reluctant to invest in costly tools. I provide an extensive array of free resources, ensuring you can conduct a thorough SEO campaign at no extra cost.Here’s what the course covers:SEO Fundamentals for Beginners:Understanding the basics of SEO.The evolution of SEO in the context of AI and digital marketing.In-Depth SEO Audits:Step-by-step guides to conducting comprehensive audits.Evaluating site architecture, content quality, UX, and technical SEO.Strategic Planning in SEO (Seasoned Pros Will Appreciate this):Developing and implementing effective SEO strategies.Customizing approaches for different industries.Hands-On Application:Practical exercises and real-world examples.Free tools and techniques for effective SEO analysis.Exclusive Insights for Advanced Professionals:Nuggets of wisdom from Usman’s successful campaigns.Case studies demonstrating strategic decision-making and payback analysis.SEO in Various Industries:Tailoring SEO strategies to specific industry requirements.Recognizing when SEO is a viable strategy.Budget-Friendly SEO Tactics:Maximizing SEO benefits without financial strain.Utilizing free tools and resources for optimal campaign management."Strategic SEO Mastery" is not just about climbing the search engine ranks; it's about understanding the landscape, making strategic decisions, and achieving long-term success. By the end of this course, you'll be equipped with the knowledge and skills to navigate the world of SEO confidently and influence and adapt to its ever-changing dynamics. Join me on this journey and transform into a savvy SEO strategist ready to conquer the digital world.

Overview

Section 1: Introduction

Lecture 1 Welcome & Overview

Lecture 2 Course Structure & Overview

Lecture 3 Program Overview

Section 2: Strategy & SEO in 2024. Where SEO Fits, Budget, Returns & Marketing Mix

Lecture 4 Strategy & SEO - Looking at SEO vs. other methods of driving growth

Lecture 5 Financial Payback & Scenario Analysis With SEO

Lecture 6 Summary of Strategic Recap

Section 3: The Technical Site Audit For SEO - The Fundamentals

Lecture 7 The Speed of The Site - The First Thing To Audit & Test

Lecture 8 Age of Domain

Lecture 9 Robots.txt: Good practices to allow pages and disallow other pages

Lecture 10 XML Sitemaps: Your gateway to better communication with Google

Lecture 11 Rich Schemas: Look your best in Google Search Results Pages.

Section 4: UX & SEO - The Trade Off In Experience & Visiblity

Lecture 12 UX & SEO Trade Offs To Look For In Your SEO Audit

Section 5: Local SEO: Your Gateway To Short-term WINs For Location Based Physical Business

Lecture 13 Local SEO Fundamentals Review

Section 6: On Page Optimization: Content Matters

Lecture 14 Quick Recap Leading Up to On Page So Far

Lecture 15 On Page Ranking Factors

Lecture 16 Content Optimization & On Page Review

Lecture 17 Meta Content Review

Section 7: Off Page Audit

Lecture 18 Off Page Introduction

Lecture 19 Off Page Audit - The Dos & Donts

Lecture 20 Off Page Audit & Review - Free Tools & Resources With Demo

Section 8: PAID Audit - Brief Walk-Thru

Lecture 21 Demonstration of Paid SEO Audit That Generates Results Automatically in Minutes

Beginner Digital Marketer and a Seasoned Professional looking for a refresher or a new perspective.