What you'll learn

Spy on your competitors

Estimate the size of the market and value of customers

Draw conclusion on the structure of the market

Find ideas how to develop your business

Validate your ideas for new business using market data

Requirements

Excel midlevel

Description

Many business mistakes are made due to insufficient market research. That's why I created for you this hands-on course so that you can see how with virtually no money you can research many important aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences, etc.

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on

Udemy

were already taken by more than

182 000 students

including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I will show you 3 groups of market research methods

Consulting methods

Online methods

Offline methods

Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in areas such as retail, fast-moving consumer goods, the food sector, online businesses, services, and some offline businesses. This training will be especially beneficial for small business owners, startups, and consultants. You will learn mystery shopping, store checks, bottom-up, and top-down approaches, and others.

You will be able also to download many additional resources

Links to free presentations and movies showing examples of research

Links to books worth reading

Excels with calculations showing you how you can do the market research as well as analyses and draw conclusions

We will use the following tools

Excel

SimiarWeb

Keywords Planner by Google

Facebook Audience Insight

Facebook

Mobile market applications

Slideshare

Youtube

Our own tools/formats

Who this course is for

Analyst

Researchers

Small business manangers

Startupers