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Mba Retail Business, Merchandising, And E-Commerce

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 5.40 GB | Duration: 8h 37m


 

Build and grow your own retail business and e-commerce.

What you'll learn

Retail business

Merchandising management and planning

E-commerce and D2C brand

Inventory management and planning

Customer Relationship Management

Market Basket Analysis

Store layout and design

Customer Life Value

Retail finance and accounting

Introduction to Asset Management and Ma Management

Category and Inventory Management

E-commerce and D2C brands

Private labels and white labels

Types of retail store based on trading area

Retail Marketing Mix

inventory management

Warehouse management

stock management , EOQ

asset and inventory turnover ratio

Requirements

Basic understanding of retail business

Should be familiar with Microsoft Excel

Description

If you have been to a retail store do why you end up buying more than you actually need?That's because they provide you with an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future. Section 1 Introduction to Retail business BasicsWhat is Retail ManagementRetail Marketing MixPorter Five Force ModelSWOT AnalysisConsumer vs CustomersUnderstanding the Retail ConsumerVariety vs AssortmentSection 2 Types of Retail store and Trading areaTypes of retail stores based on the formatTypes of retail stores based on the trading areaReilly's Law of Retail Gravitation | Retail Management |Huff Gravity Model | Retail Management |Trading area Advance exerciseSection 3 Omnichannel and e-commerceWebrooming vs ShowroomingMultichannel and Omnichannel strategySection 4 Warby Parker Omnichannel Case studyWarby Parker Case Study IntroWarby parker Retail Finance MetricsBasics of Income StatementWarby Parker Contribution MaSection 5 Customer Data in retail businessCustomer Relationship ManagementRecency, Frequency, and Monetary (RFM) analysisMarket Basket Analysis (Market Basket Analysis)Association and Support (Market Basket Analysis)Confidence (Market Basket Analysis)Lift (Market Basket Analysis)Name manager and Indirect functionMarket Basket AnalysisSection 6 Store layout and designCustomer Life ValueCustomer Life Value AssignmentTypes of Store LayoutThe goal of Store DesignStore layout Exercise - LiftSection 7 Retail finance and accountitroduction to Retail FinanceIncome Statement and Cash flow statementIntroduction to Asset Management and Ma ManagementThe Strat Profit Model in Retail businessWalmart and Tiffany Financial StatementRetail Finance AssignmentFinancial metrics ConclusionSection 8 Category and Inventory ManagementIntroduction to Category ManagementROI and GMROIABC Analysis for Inventory ManagementSection 9 E-commerce and D2C brandsIntroduction to e-commerce and D2CPrivate labels and white labelsD2C business modelMarketing, Sales, and expansion of the D2C brand

Who this course is for

People wanted to start their retail store or retail business,Business Graduate wanted to learn about operation and supply chain,Entrepreneurs looking to expand their retail business,Students who wanted to start their own e-commerce brand

HomePage:

https://www.udemy.com/course/mba-retail-management-merchandising-and-e-commerce/

 

 

 


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