Last updated 11/2021MP4 | Video: h264, 1920x1088 | Audio: AAC, 44.1 KHzLanguage: English | Size: 639.08 MB | Duration: 0h 49m

Get in depth and usable tools about PR and media relations

What you'll learn

Gain basic understanding in the PR and marketing fields

Learn from a professional point of view of what should be done

Become more confident with decision-making

Lean about interesting case studies

Requirements

No previous experience needed

Description

This course is packed with my 25 years of experience in the marketing and PR field. As a bner, you will be able to easily understand this course through multiple examples, case studies, and checklists.This online course is divided into 4 modules. The first module will introduce you to the term "press release" and help you understand the several types. The second part will provide you an understanding of how the media works so that you may successfully pitch them.There are various ways to sell your brand or promote your goods, but the most of them are expensive. The third session will show you how to repurpose content on social media to gain brand recognition at a low cost.In this last lesson, you'll study about the definition and causes of crises, as well as how businesses cope with them. I'll also provide you an overview of cancel culture, as well as case examples to help you understand it better.The course also includes a number of intriguing examples and case studies to assist you better comprehend the subject.This course is ideal for inexperienced business founders, business owners, small and mid-size enterprises (SMEs), entrepreneurs and PR students

Overview

Section 1: Introduction

Lecture 1 Introduction To The Course

Section 2: Module 1: Press Release and Its Purpose

Lecture 2 Module 1: Introduction

Lecture 3 Module 1: 1.1 What is a Press Release?

Lecture 4 Module 1: 1.2 What Makes a Good Press Release? What is Newsworthy?

Lecture 5 Module 1: 1.3 Types of Press Releases

Lecture 6 Module 1: 1.4 Mistakes To Avoid

Lecture 7 Module 1: Summary

Section 3: Module 2: Get Media Coverage By Scripting Your Pitch

Lecture 8 Module 2: Introduction

Lecture 9 Module 2: 2.1 Types and Forms of Media

Lecture 10 Module 2: 2.2 Match The Content With The Right Media

Lecture 11 Module 2: 2.3 How The Media Works And Sending The Release

Lecture 12 Module 2: 2.4 Journalist Pitching (For Earned Media)

Lecture 13 Module 2: 2.5 Story Bank And Case Studies

Lecture 14 Module 2: Summary

Section 4: Module 3: Repurposing Content On Social Media

Lecture 15 Module 3: Introduction

Lecture 16 Module 3: 3.1 What Is Repurposing Content?

Lecture 17 Module 3: 3.2 Why Repurpose The Content

Lecture 18 Module 3: 3.3 Ways To Repurpose Your Content

Lecture 19 Module 3: 3.4 Case Studies

Lecture 20 Module 3: Summary

Section 5: Module 4: Crisis Communication Management And Organizing Your Checklist

Lecture 21 Module 4: Introduction

Lecture 22 Module 4: 4.1 Understanding A Crisis

Lecture 23 Module 4: 4.2 Dealing With Crises And Media Training

Lecture 24 Module 4: 4.3 Crisis Communication Checklist

Lecture 25 Module 4: 4.4 What To Avoid During Crisis

Lecture 26 Module 4: 4.5 Cancel Culture And Case Studies

Lecture 27 Module 4: Summary

Section 6: Conclusion Of The Course

Lecture 28 Concluding Video

Inexperienced business founders,Business Owners,Business Startup Founders,Entrepreneurs,PR Students,SME,MSME,Coach,Consultants,Retailer,Shop owners,Online shops

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