Last updated 7/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 544.44 MB | Duration: 1h 4m

What is a brand planner?

What you'll learn

The process of brand building

Gain insights into what is brand identity and the importance of it in your communications

Become more confident in leading your business

Learn from interesting case studies

Requirements

No previous experienced needed

Description

The Brand Planner course is packed with my 25+ years of experience in the business world. As a bner, you can easily understand this course through multiple examples, case studies provided, and the worksheet.The online course is divided into four modules. The first one will introduce the phrase 'brand planner' and explain what is included. The second section will explain about the mission, vision, and values and their role in your brand. This way, you will know all the ins and outs of how to build your brand and make it unique. Ultimately, your brand will speak, walk, talk, and consistently personify its character with a solid foundation. Thirdly, there is the marketing aspect. You will get a deeper look into where you stand in the market, the brand strengths & weaknesses, and your unique selling point! The course is rounded off with module four; this last module will aid in providing rders and checklists. The sample templates will help you with your regular operations. Throughout all the lessons, several interesting examples and case studies are provided to further your understanding.The Brand Planner Course is ideal for students, startups, entrepreneurs, and small-medium enterprises (SMEs). Anyone interested in creating their own brand or refining it will benefit from this course.

Overview

Section 1: Introduction

Lecture 1 Introduction to Course

Section 2: Module 1: Brand Planner

Lecture 2 Module 1.0 Introduction

Lecture 3 Module 1.1 What is a brand planner?

Lecture 4 Module 1.2 Naming my brand

Lecture 5 Module 1.3 About my brand

Lecture 6 Module 1.4 Brand voice

Lecture 7 Module 1.5 Branding kit & moodboard

Lecture 8 Module 1.6 Recap

Section 3: Module 2: Mission Vision Values

Lecture 9 Module 2.0 Introduction

Lecture 10 Module 2.1 Mission vision values

Lecture 11 Module 2.2 Brand description

Lecture 12 Module 2.3 Brand story

Lecture 13 Module 2.4 Message house

Lecture 14 Module 2.5 Recap

Section 4: Module 3: Marketing

Lecture 15 Module 3.0 Introduction

Lecture 16 Module 3.1 Marketing knowledge

Lecture 17 Module 3.2 SWOT analysis

Lecture 18 Module 3.3 Unique selling point

Lecture 19 Module 3.4 Recap

Section 5: Module 4: Final Checklist

Lecture 20 Module 4.0 Introduction

Lecture 21 Module 4.1 Brand checklist

Lecture 22 Module 4.2 To-do list

Lecture 23 Module 4.3 Minutes

Lecture 24 Module 4.4 Recap

Section 6: Module 5: Congratulations!

Lecture 25 End of course: Congratulation

Students,Startups,Entrepreneurs,Micro Small Medium Enterprise

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