Postgraduate Executive Diploma Marketing Management

Published 3/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 860.35 MB | Duration: 1h 53m

Marketing Principles, Management and Strategy, Targeting, Sntation, Pricing, 4P, SWOT, Promotion, Marketing Control

What you'll learn

Introduction to Marketing Management

Principles of marketing management effectiveness

Target market analysis

Sntation and positioning

Development of a marketing package

Pricing

Distribution and promotion

Marketing Management and Сontrol

Targeting

Sntation

SWOT

Requirements

No special requirements. Course for any who want to build a career at marketing and management

Description

What you'll learnWhats is Marketing Management nowadaysThe theory of Marketing ManagementPrinciples of marketing management effectivenessTarget market analysisSntation and positioningDevelopment of a marketing packagePricingDistribution and promotionMarketing Management and СontrolCourse provided by: The Retail Banking School, Lisbon, Global Banking, Fintech and Business school.Course Plan:1. Introduction to Marketing Management2. Principles of marketing management effectiveness3. Target market analysis4. Sntation and positioning5. Development of a marketing package6. Pricing7. Distribution and promotion8. Marketing Management and СontrolCourse Instructor: Zhansaya Berdikulova, Regional Coordinator of the leadership development project in schools of Kazakhstan,certified coach, leadership development coachMaster of Economic Sciences of M.Auezov South Kazakhstan UniversityA little about me:My name is Zhansaya, but for you I'm just SayaFor the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning - all the flexible skills necessary for life and work. In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers. I wish you new knowledge and hope that the course will be useful and effective for you!Let's get started!Linked Topics:Marketing FundamentalsManagement FundamentalsBusiness Fundamentals

Overview

Section 1: Introduction

Lecture 1 Welcome to RBS

Lecture 2 Intro to The Retail Banking School

Lecture 3 Onboarding to the Learning Process

Section 2: Main Part

Lecture 4 Intro to Marketing Management

Lecture 5 Principles of marketing management effectiveness

Lecture 6 Target market analysis

Lecture 7 Sntation and positioning

Lecture 8 Development of a marketing package

Lecture 9 Pricing