Published 3/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 325.93 MB | Duration: 2h 52m

"Building and Managing Successful Products in a Competitive Market: A Practical Guide for Product Managers."

What you'll learn

Understand the role and responsibilities of a product manager, and the skills and competencies needed to succeed.

Identify customer needs and pain points, and develop customer personas to inform product development.

Develop a product vision, strategy, and roadmap that aligns with business goals and objectives.

Prioritize features and initiatives, and manage a product backlog and roadmap.

Build and manage cross-functional teams, and work effectively with stakeholders across the organization.

Apply agile methodologies to product development, and use data to inform decision-making.

Launch products, gather feedback, and iterate based on customer insights.

Manage products through different stages of the product lifecycle.

Requirements

There are no formal prerequisites for this course, although some familiarity with basic business concepts and project management principles would be helpful.

Description

This course is designed to equip students with the foundational knowledge and practical skills needed to succeed as a product manager in today's fast-paced and competitive market. Students will learn how to identify customer needs, develop product strats, prioritize features, build and manage cross-functional teams, and drive business results.Topics Covered:Introduction to Product Management: Role and responsibilities of a product manager, key skills and competencies, and overview of the product development process.Understanding Customers: Techniques for gathering customer insights, identifying needs and pain points, and developing customer personas.Product Strategy: Defining product vision and mission, setting goals and objectives, conducting competitive analysis, and developing a roadmap.Prioritization and Roadmapping: Methods for prioritizing features and initiatives, developing a product backlog, and creating a product roadmap.Cross-Functional Collaboration: Building and managing cross-functional teams, including developers, designers, marketers, and other stakeholders.Agile Methodologies: Overview of agile methodologies such as Scrum and Kanban, and how they can be applied to product development.Product Metrics and Analytics: Understanding key performance indicators (KPIs), tracking product performance, and using data to inform decision-making.Launch and Iteration: Strats for launching products, gathering feedback, and iterating based on customer feedback.Managing Product Lifecycle: Understanding the different stages of a product lifecycle, and developing strats for managing products at each stage.

Overview

Section 1: Introduction

Lecture 1 Intro to Product Management

Lecture 2 Introduction

Lecture 3 What is Product Management?

Lecture 4 Case Study

Lecture 5 Product Manager Role

Lecture 6 Product Manager's Skills

Section 2: Introduction to the Product Requirements Document

Lecture 7 Introduction

Lecture 8 Justifying Your Solution - OKR, KPI

Lecture 9 Metrics, product launch

Section 3: Refresher to Agile practices

Lecture 10 Why Agile?

Lecture 11 Agile Principles

Section 4: Fundamentals of Product Life Cycles

Lecture 12 Life Cycle of Product

Lecture 13 Life cycle of a product - Activities

Lecture 14 Horizon for Growth

Lecture 15 Product Development - Agile way

Section 5: Portfolio Planning

Lecture 16 Vision

Lecture 17 Vision Statement Activities

Section 6: Product Planning

Lecture 18 Product planning

Lecture 19 Writing Epics

Lecture 20 Breaking Epics into features

Lecture 21 Writing Epics and Features- Activity

Lecture 22 Program Backlog

Lecture 23 Business Outcome Matrix- Activity

Lecture 24 Minimum Viable Product (MVP)

Lecture 25 MVP Activity

Lecture 26 Minimum Marketable Product (MMP)

Section 7: Release Planning

Lecture 27 Introduction to Release planning

Lecture 28 Product Owner Role

Lecture 29 Writing user stories

Lecture 30 Product backlog

Lecture 31 User Story Activity 1

Lecture 32 User Story Activity 2

Lecture 33 User Story Activity 3

Lecture 34 User Story Activity 4

Lecture 35 Prioritization of user stories

Lecture 36 Prioritization- Activity 1

Lecture 37 Prioritization- Activity 2

Lecture 38 Weighted Shortest Job First (WSJF)

Lecture 39 Prioritization using WSJF Framework- Activity

Lecture 40 Release date planning

Lecture 41 Release burndown chart

Lecture 42 Story Point Estimation - Activity 1

Lecture 43 Release Date Computation - Activity

Section 8: Iteration Planning and Execution Activities

Lecture 44 Iteration Planning and Execution Activities

Lecture 45 Split Stories Into Task and Estimate

Section 9: Product owner – Roles and responsibilities

Lecture 46 Product owner – Roles and responsibilities

Lecture 47 Application lifecycle management tools

Section 10: Daily Planning

Lecture 48 Daily standup meeting

Section 11: Eeering practices

Lecture 49 Eeering practices

Lecture 50 Into to DevOps

Lecture 51 Scaling Agile practices for product development

Section 12: Additional tools for product development

Lecture 52 Design thinking tools

Lecture 53 User interviews – detee product features

Lecture 54 Story mapping

Lecture 55 Impact mapping – method to detee strategy

Lecture 56 The product vision board – Tool for creating a vision board

Lecture 57 Empathy mapping

Lecture 58 Elevator pitch

Lecture 59 Business model canvas

Section 13: Conclusion

Lecture 60 Summary

Lecture 61 Additional references

Aspiring product managers who want to learn the foundational skills and knowledge needed to succeed in this role.,Experienced product managers who want to enhance their skills and stay up-to-date with the latest trends and best practices in product management.,Entrepreneurs who want to develop and launch successful products.,Business professionals who work in related fields such as marketing, eeering, design, or project management, and want to gain a better understanding of product management.,Anyone interested in the process of creating and launching successful products, and who wants to learn more about the role of a product manager in this process

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