Last updated 8/2020MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.71 GB | Duration: 7h 23m
International Business, International Marketing, Market Research, Globalization, Export, Import, International Expansion What you'll learn Analyze international business from a multi-centric perspective Analyze market entry and market location decisions How to successfully conduct International Market Research Identify international business issues in advanced and emeg markets Learn how to participate in trade fairs and how to find international Buyers Understand the role and impact of political, economic, social and cultural variables in international business Understand the role of social aid organizations such as the UN, EU, IMF and World Bank in facilitating international trade. Understand the complete ins & outs of international business Requirements Basic understanding of Business Administration Description This certification course will offer students with the knowledge, skills, and abilities to understand the global economic, political, cultural and social environment for understanding the international business context. It will also prepare students to critically evaluate, formulate and execute strats to succeed in international business ventures. It provides insights on tools and practices that help to identify and interpret international business opportunities by analyzing international management and investment strats. It also enables exploration of practical issues faced by business managers in international business situations. Overview Section 1: Diagnostic Test Section 2: Introduction to International Business Lecture 1 Introduction to International Business Lecture 2 Elements of International Business Lecture 3 Internationalization & Globalization Lecture 4 Important Teologies of International Business Lecture 5 Are Products only Exported? Lecture 6 Difference between Domestic Marketing & Export Marketing Lecture 7 Risks of International Business and Participants in IB Lecture 8 Why do firms internationalize Lecture 9 Why you should study International Business Section 3: Cultural Dimension in International Business Lecture 10 What is Culture Lecture 11 Nature of Cross-Cultural Risk Lecture 12 Characteristics of Culture Lecture 13 What culture is not Lecture 14 The cultural iceberg Lecture 15 Lenses to understand culture Lecture 16 Cultural metaphors and role of language in culture Section 4: For Market Entry Strats Lecture 17 Agenda of session Lecture 18 Categories of participants in International Business Lecture 19 What are focal firms Lecture 20 Entry strats companies use Lecture 21 Factors to be taken into account before entering in international market Lecture 22 4 major deciding factors of entry strategy Lecture 23 Nature of Internationalization Lecture 24 Advantages and disadvantages of exporting Lecture 25 Intermediaries and Facilitators in International Business Lecture 26 Review of entry strats Section 5: Emeg Markets Lecture 27 Agenda of Session Lecture 28 Types of Economies Lecture 29 Difference between Advanced, Developing and Emeg Markets Lecture 30 What makes Emeg Markets attractive Lecture 31 Risks of Emeg Markets Section 6: Regional Integration Lecture 32 Agenda of Session Lecture 33 What is regional integration and free trade area Lecture 34 Levels of regional integration Lecture 35 Advantages of regional integration Lecture 36 Dilemma of regional integration Lecture 37 What is WTO and its objectives Section 7: Technicalities in International Business Lecture 38 Overview Lecture 39 Generalized System of Preference (GSP) Lecture 40 Free Trade Agreements (FTA) Lecture 41 Anti-Dumping (AD) & Counter-Vailing Duties (CVD) Lecture 42 Sanctions & Embargoes Lecture 43 Subsidies Lecture 44 Tariffs Section 8: Financial Environment in International Business Lecture 45 Basics of currency and risks of currency in International Business Lecture 46 Convertible and Non-Convertible Currencies Lecture 47 How currency rates are deteed Section 9: Pricing in International Business Lecture 48 Factors on which international pricing depends on Lecture 49 Types of pricing Lecture 50 Transfer Pricing Lecture 51 Where Transfer Pricing occurs Lecture 52 What is Gray Marketing and how to cope up with Gray Marketing Section 10: Payment Terms in International Business Lecture 53 Payment Terms in International Business Lecture 54 What is Counter Trade Section 11: International Exhibitions and Trade Fairs Lecture 55 Trade fairs and their importance Lecture 56 How to choose the right exhibitions Lecture 57 Pre-reqs of participation Lecture 58 What to take on Exhibition/International travel Section 12: Feasibility & International Market Research Lecture 59 What is an international market feasibility Lecture 60 What is Harmonized System (HS) Code Lecture 61 Sources of data collection Section 13: Export Documentation Lecture 62 Export Documentation Section 14: Incoterms 2020 Lecture 63 What is Incoterm and its importance in IB Lecture 64 Updated Incoterms version 2020 Section 15: International Certifications Lecture 65 What is Certification Lecture 66 Famous international certifications Lecture 67 How certifications help organizations Lecture 68 How to apply for a certification Section 16: How to find international buyers Lecture 69 How to find international buyers Students, who are looking to opt international business as their career,Early professionals, who have joined or want to join International business career,Entrepreneurs, who want to take their business global,Instructors, who wish to add international business course in their teaching portfolio,Executives, working in export marketing, who want to update and enhance their skills in international business to increase chances of expanding their customer base. 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