Last updated 8/2020MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.71 GB | Duration: 7h 23m

 

International Business, International Marketing, Market Research, Globalization, Export, Import, International Expansion

What you'll learn

Analyze international business from a multi-centric perspective

Analyze market entry and market location decisions

How to successfully conduct International Market Research

Identify international business issues in advanced and emeg markets

Learn how to participate in trade fairs and how to find international Buyers

Understand the role and impact of political, economic, social and cultural variables in international business

Understand the role of social aid organizations such as the UN, EU, IMF and World Bank in facilitating international trade.

Understand the complete ins & outs of international business

Requirements

Basic understanding of Business Administration

Description

This certification course will offer students with the knowledge, skills, and abilities to understand the global economic, political, cultural and social environment for understanding the international business context. It will also prepare students to critically evaluate, formulate and execute strats to succeed in international business ventures. It provides insights on tools and practices that help to identify and interpret international business opportunities by analyzing international management and investment strats. It also enables exploration of practical issues faced by business managers in international business situations.

Overview

Section 1: Diagnostic Test

Section 2: Introduction to International Business

Lecture 1 Introduction to International Business

Lecture 2 Elements of International Business

Lecture 3 Internationalization & Globalization

Lecture 4 Important Teologies of International Business

Lecture 5 Are Products only Exported?

Lecture 6 Difference between Domestic Marketing & Export Marketing

Lecture 7 Risks of International Business and Participants in IB

Lecture 8 Why do firms internationalize

Lecture 9 Why you should study International Business

Section 3: Cultural Dimension in International Business

Lecture 10 What is Culture

Lecture 11 Nature of Cross-Cultural Risk

Lecture 12 Characteristics of Culture

Lecture 13 What culture is not

Lecture 14 The cultural iceberg

Lecture 15 Lenses to understand culture

Lecture 16 Cultural metaphors and role of language in culture

Section 4: For Market Entry Strats

Lecture 17 Agenda of session

Lecture 18 Categories of participants in International Business

Lecture 19 What are focal firms

Lecture 20 Entry strats companies use

Lecture 21 Factors to be taken into account before entering in international market

Lecture 22 4 major deciding factors of entry strategy

Lecture 23 Nature of Internationalization

Lecture 24 Advantages and disadvantages of exporting

Lecture 25 Intermediaries and Facilitators in International Business

Lecture 26 Review of entry strats

Section 5: Emeg Markets

Lecture 27 Agenda of Session

Lecture 28 Types of Economies

Lecture 29 Difference between Advanced, Developing and Emeg Markets

Lecture 30 What makes Emeg Markets attractive

Lecture 31 Risks of Emeg Markets

Section 6: Regional Integration

Lecture 32 Agenda of Session

Lecture 33 What is regional integration and free trade area

Lecture 34 Levels of regional integration

Lecture 35 Advantages of regional integration

Lecture 36 Dilemma of regional integration

Lecture 37 What is WTO and its objectives

Section 7: Technicalities in International Business

Lecture 38 Overview

Lecture 39 Generalized System of Preference (GSP)

Lecture 40 Free Trade Agreements (FTA)

Lecture 41 Anti-Dumping (AD) & Counter-Vailing Duties (CVD)

Lecture 42 Sanctions & Embargoes

Lecture 43 Subsidies

Lecture 44 Tariffs

Section 8: Financial Environment in International Business

Lecture 45 Basics of currency and risks of currency in International Business

Lecture 46 Convertible and Non-Convertible Currencies

Lecture 47 How currency rates are deteed

Section 9: Pricing in International Business

Lecture 48 Factors on which international pricing depends on

Lecture 49 Types of pricing

Lecture 50 Transfer Pricing

Lecture 51 Where Transfer Pricing occurs

Lecture 52 What is Gray Marketing and how to cope up with Gray Marketing

Section 10: Payment Terms in International Business

Lecture 53 Payment Terms in International Business

Lecture 54 What is Counter Trade

Section 11: International Exhibitions and Trade Fairs

Lecture 55 Trade fairs and their importance

Lecture 56 How to choose the right exhibitions

Lecture 57 Pre-reqs of participation

Lecture 58 What to take on Exhibition/International travel

Section 12: Feasibility & International Market Research

Lecture 59 What is an international market feasibility

Lecture 60 What is Harmonized System (HS) Code

Lecture 61 Sources of data collection

Section 13: Export Documentation

Lecture 62 Export Documentation

Section 14: Incoterms 2020

Lecture 63 What is Incoterm and its importance in IB

Lecture 64 Updated Incoterms version 2020

Section 15: International Certifications

Lecture 65 What is Certification

Lecture 66 Famous international certifications

Lecture 67 How certifications help organizations

Lecture 68 How to apply for a certification

Section 16: How to find international buyers

Lecture 69 How to find international buyers

Students, who are looking to opt international business as their career,Early professionals, who have joined or want to join International business career,Entrepreneurs, who want to take their business global,Instructors, who wish to add international business course in their teaching portfolio,Executives, working in export marketing, who want to update and enhance their skills in international business to increase chances of expanding their customer base.

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