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(Includes Oxford Diploma) Buy one get 5 million free.....? But does that make it right? (Workbook included)

What you'll learn

Black Friday - who gains?

Black Friday - who loses?

Types of pricing policy

The psychology behind Black Friday

Alternatives to Black Friday

Retailers strats

You will also learn something about yourself

Requirements

None

Description

The course includes a WORKBOOK.A new section has been added about...you!Black Friday Economics looks at the Economics behind Black Friday - but also the Ethics.We look at:1. Black Friday history2. Pricing policy - not just 'sale price; but the strats within the strats!3. Black Friday 'traps'4. The psychology behind deals - you are welcome to share your own personal experiences!5. Violence6. Retailers' strats - is the bottom line simply to gain more revenue?7. Guilt - just one party or several?8. Behavioral Economics8. AlternativesVery current.The course is bolstered with film clips, studies, recent newspaper articles and examples. We also look Cyber Monday. Black Friday is very soon - what you learn here, what you consider - and any discussions you take part in, may just influence your behaviour...What will YOU be doing on Black Friday/Cyber Monday/ Green Monday?The material on this course covers responses to ALL sales - cyber and High Street - and we look at the history, the strats and the results. Some of this may make uncomfortable viewing - especially if you have queued all night only to find the price reduction was on ONE item only! In terms of ethics, of course we look at the ethics of the marketing but also is the consumer (yes, the one who pushes to the front of the queue, hurdles barriers, fights other consumers to get the 'super sale' TV, - blameless?

Overview

Section 1: Friendly advice

Lecture 1 Friendly advice

Section 2: Please watch this first!

Lecture 2 lecture 1 : Please watch me first!

Lecture 3 Short Course Diploma

Section 3: Prelude - this is about...YOU!

Lecture 4 20,758

Lecture 5 Anchor

Lecture 6 Design for perception of VALUE!

Lecture 7 Relatives

Lecture 8 Fairness

Lecture 9 First price - make it HIGH!

Lecture 10 Wrapping things up - part 1

Lecture 11 Wrapping things up - part 2

Lecture 12 Wrapping things up - part 3

Section 4: Introduction

Lecture 13 Introduction - pt 1

Lecture 14 Introduction - pt 2

Lecture 15 Introduction - pt 3

Section 5: Violence!

Lecture 16 Violence (2008)

Lecture 17 Violence (2010)

Lecture 18 Violence (2011)

Lecture 19 Violence (2012 - 2014)

Lecture 20 Violence (2015 -2018)

Lecture 21 Violence (2019)

Section 6: Now...

Lecture 22 Now witness the crowds

Lecture 23 Decline?

Lecture 24 Black Friday - a short history lesson

Section 7: Pricing policy

Lecture 25 Loss leader - pt 1

Lecture 26 Loss leader - pt 2

Lecture 27 Loss leader - pt 3

Lecture 28 Price discrimination - pt 1

Lecture 29 Price discrimination - pt 2

Section 8: Black November...and ethics?

Lecture 30 Black November? - pt 1

Lecture 31 Black November? - pt 2

Lecture 32 Consumerism - boycotting?

Lecture 33 Ethical consumerism

Lecture 34 A bit more about the ethics of consumerism

Lecture 35 Shopping makes you happy - pt 1

Lecture 36 shopping makes you happy - pt 2

Lecture 37 Can Black Friday survive in an era of ethical consumerism?

Section 9: Guilt

Lecture 38 Guilt - pt 1

Lecture 39 Guilt - pt 2

Lecture 40 Are presents a waste of money?

Lecture 41 Idiot

Section 10: Behavioural Economics

Lecture 42 Door-busters

Lecture 43 Implied scarcity

Lecture 44 Confirmation bias

Lecture 45 Irrational escalation

Lecture 46 Pain...

Lecture 47 Post purchase...

Lecture 48 A study...

Lecture 49 Sex... (pt 1)

Lecture 50 Sex...(pt 2)

Lecture 51 Herd Mentality

Lecture 52 Pressure! OK...

Lecture 53 Immediatism

Lecture 54 Just this once...

Section 11: Why?

Lecture 55 Why? Why? Why? - pt 1

Lecture 56 Why? Why? Why? - pt 2

Lecture 57 Why? Why? Why? - pt 3

Section 12: The Cassandra Workbook

Lecture 58 The Cassandra Workbook - Pt1

Lecture 59 The Cassandra Workbook - Pt2

Lecture 60 The Cassandra Workbook - Pt3

Section 13: The Economic Burden of Strokes

Lecture 61 The Economic Costs of a Stroke

Lecture 62 Looking at some data

Lecture 63 Some studies

Lecture 64 The global burden

Lecture 65 Art Therapy and Strokes

Lecture 66 Can the arts help stroke rehabilitation?

Lecture 67 Therapies (Part 1)

Lecture 68 Therapies (Part 2)

Lecture 69 Therapies (Part 3)

Lecture 70 Over to you! (Part 1)

Lecture 71 Over to you! (Part 2)

Section 14: Short Course Award

Lecture 72 Short Course Award

Section 15: Improving your English (Optional)

Lecture 73 Introduction

Lecture 74 Lesson 1

Lecture 75 Lesson 2

Lecture 76 Lesson 3

Lecture 77 Lesson 4

Lecture 78 Lesson 5

Lecture 79 Lesson 6

Lecture 80 Lesson 7

Lecture 81 Lesson 8

Section 16: Bonus

Lecture 82 Bonus

Students who see Black Friday promotions anywhere,Students studying Business, Economics or Philosophy and Ethics,Students who work in the retail sector,Students who have lost their job and are now unemployed

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