Published 12/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.81 GB | Duration: 2h 55m
Product Owner Academy II: learning about customers, understanding statistics and applying scientific methods to testing Conduct the customer research in the right order Plan and conduct quantitative research Identify customer target snt Review and refine the product vision Conduct qualitative research Prepare for a customer interview Conduct a successful customer interview Build customer persona Build customer journey Understand the key concepts of statistics Use samples to derive conclusion about population Identify mean and proportion Describe the normal distribution and apply Empirical rule Set null hypothesis and alternative hypothesis Calculate confidence intervals for means and proportions Set up expent criteria Apply various sampling techniques Avoid common mistakes and biases Understand the difference between MVP and prototype Plan an MVP Use multiple usability research methods Understand the difference between usability research and user research Plan and conduct an A/B test There are no prerequisites In order to survive in the market these days, it is absolutely critical to understand who your customers are, what are their needs, wants, goals and pain points. Missing a step in customer research, interviewing the wrong people or misinterpreting the expent results can lead to poor sales, bad reviews and even to the product failure. At the same , a holistic approach based on science and best practices will help you to maximize value delivered to the customers, and as a result bring your business to success.This is the second course in "Product Owner Academy" series. In this course we are going to take a deep dive into the world of customer research, statistics, user testing and data-driven decision making. You don't have to have any prior knowledge of the subject, as we will learn all the concepts from the basics.What will you learnAfter completing this course you will be able to confidently plan and execute quantitative and qualitative customer research, build customer personas, design customer journey and product vision. You will also learn how to confidently navigate the world of statistics, estimating means and proportions of the population, setting up confidence intervals and ma of error, defining null hypothesis and alternative hypothesis, calculating the rejection regions and criteria for decision. On top of that you will become familiar with various approaches to usability testing, learn how to set up an A/B test, how to design MVP and what is the difference between MVP and prototype.The course includes many activities using Miro (a free online whiteboard tool), knowledge tests and a lot of practical examples and pieces of advice on how to apply the new skills and knowledge to practice. There are also able materials and useful links to help you maximize your learning outcomes.Whom is this course forWhile this course is designed with Product Owners in mind, it would definitely be useful for people involved in product or service development - startup and business owners, product team members, product and project managers and anyone else interested in customer research and data-driven decision making.This is an entry-level course, so we will start from the very basics and gradually build up the knowledge as we dive deeper into the topics. About your instructorI am the founder of Agile Apothecary. Having worked as Agile Coach and Product Owner in Rakuten, Indeed and McKinsey & Company, I had the privilege of being part of Agile transformation across multiple industries and geographies. Over more than 10 years of professional career, I have supported hundreds of teams, coached and trained thousands of people. I am especially passionate about training Product Owners, as this role is critical for the success of the business and is as challeg as it is exciting.Don't wait, sign up today and let's get started! Section 1: Introduction Lecture 1 About this course and Product Owner Academy Lecture 2 Resources and tools you will need Lecture 3 How to make the most out of this course Section 2: Who are your customers? Lecture 4 About this section Lecture 5 Importance of knowing your customers Lecture 6 Quantitative research Lecture 7 ACTIVITY: research for a new business idea Lecture 8 Sntation: narrowing down your focus Lecture 9 Review your product vision Lecture 10 Section wrap-up Section 3: Getting to REALLY know your customers Lecture 11 About this section Lecture 12 Qualitative research Lecture 13 How to conduct interviews to get the information you need Lecture 14 ACTIVITY: Preparing for an interview Lecture 15 Why do we need customer persona? Lecture 16 ACTIVITY: build a customer persona Lecture 17 What is customer journey and why do we need it? Lecture 18 ACTIVITY: Develop a customer journey Lecture 19 Section wrap-up Section 4: Applying statistics and making data-driven decisions Lecture 20 About this section Lecture 21 Statistics, population, means and proportions Lecture 22 Confidence intervals and ma of error Lecture 23 Normal distribution and Central Limit Theory Lecture 24 Empirical rule Lecture 25 Mean or proportion? Lecture 26 ACTIVITY: Calculating confidence intervals Lecture 27 Null hypothesis and alternative hypothesis Lecture 28 Set up criteria for decision Lecture 29 Sampling like a pro Lecture 30 Common mistakes Lecture 31 Section wrap-up Section 5: Usability testing and user testing Lecture 32 About this section Lecture 33 MVP vs. prototype Lecture 34 ACTIVITY: build MVP Lecture 35 Usability testing: common approaches, pros and cons Lecture 36 User testing or usability testing? Lecture 37 ACTIVITY: Design an A/B test Lecture 38 Section wrap-up Section 6: Final notes Lecture 39 What's next? Lecture 40 BONUS Product Owners, Product Managers and Business Owners who want to better understand the customers and maximize the business outcomes,Anyone who is involved in product development and wants to better understand customer research,Aspiring Product Owners and Agile Coaches who want to learn about the customer research process,Startup owners who want to build exceptional products loved by customers HomePage:
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