Published 12/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.31 GB | Duration: 1h 42m
Get highest-paying clients by using Account Based Marketing in B2B sales with personalized sales campaigns What you'll learn Get the biggest clients to come to you, asking to buy Learn to vet potential leads to make sure you only focus on the best ones Identify your highest-paying and best clients Sell with extra care to your best leads, and increase the chance of the sale Requirements There are no prerequisites for this course, Description Do you have a dream client? Are you wondering why the dream clients don't appear in reality?In this course, we'll turn that dream client into a real clients!We'll use two strats to do that: inbound marketing and outbound marketing to only carefully chosen, ideal companies.INBOUND MARKETINGWe'll go over SEO and content-creation strats that will get the right clients to discover your business, and come to you when they are ready to buy, so you have to do nearly no sales.OUTBOUND MARKETING AND SALES OUTREACH TO ONLY IDEAL COMPANIESMany entrepreneurs or people doing B2B sales focus on sales outreach. But sales outreach can be spammy and unwanted by your sales prospects. With ABM (Account Based Marketing), we focus on first identifying ideal companies to reach out to, and creating personalized pitches to them to make it feel naturalCREATE OFFERINGS FOR WHALESIf an ultra-wealthy company came to you, do you have enough things to sell to them in order to make your financial dreams come true? We'll also discuss how to create sales offerings, upsells, and bigger sales packages so when ideal clients come to you, they can spend to their maximum potential.Invest in your future! Enroll today! Overview Section 1: Introduction Lecture 1 Introduction and welcome to this course on ABM (Account Based Marketing) Lecture 2 Definition of ABM (Account Based Marketing) Section 2: Inbound marketing to get the best leads that already want your products Lecture 3 Definition of inbound marketing and types of content Lecture 4 Types of inbound marketing and the challenge of competition Lecture 5 What do your customers search? What content do they want? What to create? Lecture 6 Creating the model of your whale customer Section 3: Alignment of sales and marketing teams Lecture 7 Sales team and marketing team alignment Section 4: Principles of SEO Lecture 8 INTRODUCTION: When leads come in from SEO, this is how nice they are Lecture 9 SEO section introduction for inbound marketing in Account Based Marketing Lecture 10 Understanding search intent so you can capture the most lucrative traffic Lecture 11 Long-tail vs. short-tail and profitable keywords for best SEO results Lecture 12 Introduction to SEO keyword research & starting to do keyword research Lecture 13 Keyword research example & getting you more comfortable exploring SEO keywords Lecture 14 SEO keyword mapping and tracking your full list of SEO keywords Section 5: If you have to find leads for Account Based Marketing Lecture 15 Outreach strats to interact with potential contacts at companies Lecture 16 Example of a video pitch you would send Lecture 17 Examples of personalized pitches when selling design agency or SEO services Section 6: Networking to get ABM leads Lecture 18 How to get into conferences for free This is ideal for entrepreneurs or people doing B2B sales. HomePage:
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