Published 12/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.38 GB | Duration: 3h 15m

Running Insightful A/B Tests

What you'll learn

Recognise the role and value of expental methods in managerial decisions.

Master the key elements and concepts of an expent such as randomisation, control groups, and treatment groups.

Learn the core qualities of good expents including feasibility, reliability, and causality criteria.

Understand and overcome major obstacles to adopting a culture of expentation within organisations.

Requirements

This course provides an introduction to business expents and A/B testing. Learners should have a basic understanding of business and management.

Description

A fundamental shift is taking place in the way companies make decisions. Traditionally, conducting expents and adhering to the scientific method were reserved for scientists alone. Still, leaders in all industries have embraced a culture of expentation, which has grown exponentially in recent years.Expents drive innovation. They can provide proof of concept and confidence in new ideas before taking greater risks and scaling up. Expents can also counter faulty intuition, inaccurate assumptions, or overconfidence when conducted properly, with data collected and interpreted objectively.Thanks to the availability of massive amounts of consumer data, improved computing power, and the fact that it's easier and cheaper than ever to randomize participants, companies today often face perfect conditions for the rise of the expental revolution in business.As companies increasingly demand actionable data to inform their decisions based on expents, this course provides students with the understanding, tools, and skills to harness the power of expents in their future positions. This course aims to familiarize learners with the fundamentals of expents and A/B tests, enabling them to exploit expents better and work effectively in an increasingly data-driven world. Learners are also introduced to the fundamental concepts involved in expents. Finally, they explore the managerial challenges of designing and interpreting expents.

Overview

Section 1: Introduction

Lecture 1 Introduction: The Value of Business Expents

Section 2: Designing Good Business Expents

Lecture 2 Expent Types

Lecture 3 Running Expents

Lecture 4 Qualities of Good Expents

Section 3: From Expents to Decisions

Lecture 5 Myths of Business Expentation

Lecture 6 Building a Culture of Expentation

Students who want to add business expents and A/B testing to their curricula.,Managers who need to understand the basics of expents before deploying A/B tests within their firms.,Anyone who is more interested in causation than correlation before making decisions.

HomePage:

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