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Storytelling for Leaders: How to Craft Stories That Matter
 Storytelling for Leaders: How to Craft Stories That Matter
Duration: 21m | Video: h264, yuv420p, 1280x720 30fps | Audio: aac, 44100 Hz, 2 ch | 400 MB
Genre: eLearning | Language: English

 

Stories are everywhere. As a leader, it’s up to you to communicate meaningfully about your work and your aspirations. Whether it’s for marketing materials, a client presentation, a unifying story to fire up your team, an investor pitch, or simply a story about you as a person — this 25-minute class with the founder of SYPartners, Keith Yamashita, will teach you how to craft a compelling story that matters to your audience.


Keith draws on years of experience helping Fortune 100 companies tell their brand stories, and has developed it into a structure that anyone can use and benefit from.

He walks you through the types of stories that leaders need to tell, the components of a great story, the archetypes involved, key methods for crafting and refining your story. You don't need any prior experience to take this class. But if you’ve ever been moved by a story — and we know you have — you’ll want to remember that feeling and search for it in the creation of your own.

 

More info - https://www.skillshare.com/classes/Storytelling-for-Leaders-How-to-Craft-Stories-That-Matter/1980968673

 

 Storytelling for Leaders: How to Craft Stories That Matter


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