![[Lynda.com] Developing a Style Guide](/uploads/posts/2012-11/1352966857_9badad3fa2d11d6ae208c20660d2146e.jpg "[Lynda.com] Developing a Style Guide")
exercise files included | 23 mins | 2012
QuickTime (.mov) | AVC 960x540 15fps 100Kbps | 119 Mb
A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.
Topics include:
Understanding how style guides fit into the branding process
Who is a style guide for?
Formatting the guide
Deciding what to include
Identifying your position statement and voice
Working with logos and typography
Formalizing brand colors
Working with images
Welcome 24s
Using the exercise files 25s
1. What Is a Style Guide? 6m 30s
Understanding style guides in the branding process 2m 14s
Who is the style guide for? 1m 3s
Formatting a style guide 3m 13s
2. The Purpose of a Style Guide 4m 27s
Understanding the purpose of a style guide 2m 33s
Understanding what to include in a style guide 1m 54s
3. The Elements of a Style Guide 10m 55s
Exploring position statement and voice 2m 24s
Working with logos 3m 43s
Working with typography 2m 8s
Using brand colors 1m 36s
Working with images 1m 4s
Conclusion 44s
Next steps 44s
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