https://www.linkedin.com/learning/customer-experience-creating-customer-personas

In today’s competitive marketplace, knowing your customer is almost as important as knowing your own products and services. With limited marketing budgets and competition for consumer’s attention, you need to optimize your message to target people who are most likely to drive sales. 

In this course, Myra Golden shows you how to create customer personas that will allow you to better connect with your customers and improve engagement. She shares important tips like how to conduct research, how to identify your customers’ motivation and pain points, and ways to apply persona data for engagement, support, and problem resolution. By following her step-by-step guide—along with a cheat sheet of persona templates—you’ll have the tools to create your own customer personas to help you increase sales.