https://www.udemy.com/course/corporate-strategy-fundamentals-theories
Understanding of concepts - Strategic management & its implications
What you'll learn: Corporate Strategy & its implications Requirements: No requirement Description: Strategy is overall plan of a firm deploying its resources to establish a favorable position & compete successfully against its rivals. It describe and determine an approach for the company that builds on its strength , vision & mission. It has two approaches: top-down; bottom-up 1. Top down strategic planning describes an approach to strategy formulation in which corporate centre determines mission, strategic intent, objectives & strategies for the org. as a whole & for parts. Unit managers are seen as implementers of pre-specified corporate strategies 2. Bottom up strategic planning is the approach where corporate center doesn’t conceptualize its strategic role, rather, they prefer to act as a catalyst & facilitator, keeping things reasonably simple & keeping itself to broader strategic intent If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to equip with following concepts:- Corporate Strategy Strategy Management Process Theories of Corporate Strategy Theories are :- - Ansoff Model - Porter Matrix - Porter Generic Model - Generic Strategic Theory - Glueck & Jauch Theory These are interesting and important view points and to build a solid base for understanding Corporate Strategy & management Each of these concepts is explained in a clear and effective way and I tried cover most important topics with the necessary level of detail. The course covers real-life examples, which makes it even more fun and easy to understand. Who this course is for:Any student who want to learn about Corporate Strategy & mangement Who this course is for: Any student who want to learn about Corporate Strategy & mangement
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