https://www.linkedin.com/learning/strategic-pricing-for-products-and-services

Whether you work at a large company, startup, or small business, strategic pricing is the most important decision related to your long-term profitability. In this course, professor and pricing expert Stefan Michel outlines the key elements of strategic pricing and provides a step-by-step guide for your products and services.

Get hands-on experience with real-world scenarios and explore effective pricing strategies on the ground. Develop practical tools that you can put to use in your own unique environment. Stefan covers essential topics like how to research your customers' willingness to pay, analyze your competitive landscape, and identify and communicate the best price for your product or service. By the end of this course, you’ll have gathered new insights and sharpened your pricing mindset, making your business more profitable and customer-centric.