What you'll learn

Why it pays to set up an online “branch” to your existing retail business. Ways to define your USP and identify your typical customer. How to create an unique online brand and stop your competitors from hijacking it. Why you need to take a different approach to marketing online compared to offline. How to set up a fully functioning e-commerce website in less than a day. Ways to use your e-commerce site to increase footfall in your retail store. And more!

Requirements

Basic computer skills. Knowledge of English to high school standard.

Description

Are you an offline retailer with a “bricks and mortar” store? If so, this easy to follow course will enable you to add an online “branch” to your existing retail business so you can trade with customers 24/7 - even during coronavirus lockdowns!

It covers everything you need to know – from defining your “typical” customer and building your brand (more important online than offline) to the practicalities of setting up an e-commerce website and getting traffic to it – even if you're not technically minded.

Who this course is for:

Established retailers with one (or more) shops in a mall or high street.