What you'll learn

Unit 1 - Keyword Research & Selection

Unit 2 - Web Host & Content Management System

Unit 3 - Sales Funnel Visualization & Implementation

Unit 4 - Squeeze Page Development & Optimization

Unit 5 - Promotional Video Production & Editing

Unit 6 - Email & Chat Communication

Unit 7 - Converting Prospects To Customers

Unit 8 - Payment System & Inbound Sales Call Support

Unit 9 - Servicing & Customer Renewals

Unit 10 - Guerrilla Marketing & Traffic Generation

Requirements

You should be sick and tired of working for peanuts at corrupt online English teaching companies.

You should be willing to do whatever it takes to become independent, fulfilled and HIGHLY paid as an online English teacher.

Description

This course on how to become a HIGH paid and fulfilled online English teacher by teaching independently provides a step-by-step series of videos (including complementary supplements) within 10 units that are specifically designed to erase any confusion you have about how to go solo from the ground floor up as an online English teacher, in an extremely down to earth and simple manner. From keyword research and selection to Guerrilla marketing and traffic generation, you’ll no longer be overwhelmed by the thought of going solo as an online English teacher after completing all 10 units of "Your Roadmap To Going Solo" that's brought to you by a dressed down, Teacher Kid Canada.

Inside, you'll be introduced to:

Unit 1 - Keyword Research & Selection - This first unit begins with an introduction to keyword research and selection. You’ll discover the critical role this task plays in identifying the niche (business English, IELTS and TOEFL, specific professions, pronunciation reduction and specific first language etc.) you’re best to target as an online language teacher, along with the meta tags for landing pages within your teaching related website and YouTube videos.

Unit 2 - Web Host & Content Management System - After you’ve selected the name of your online English teaching company and have been notified that the corresponding domain (ideally a dot com) is available, then it’s very important to choose a trustworthy and reliable hosting company for your content management system of choice. Further, if you intend to market your teaching related website inside “The Great Firewall of China”, then you’ll need to be extra careful when making your selection and take other variables into account. Otherwise, your site may take far longer to load within the mainland and that can result in a serious loss of traffic. Rather, your site needs to be lean and mean, no matter where your target audience is logging on from.

Unit 3 - Sales Funnel Visualization & Implementation - Even though your initial teaching related website has now been set-up (with the integration of your content management system included in your hosting package hopefully), before you can begin to develop it, you must first visualize the different segments of your upcoming sales funnel, in proper order. This will be the path that your visitors must take in order for them to become prospects, then customers. Though, you won’t have any idea in terms of what your overall conversion rate will actually be until you test the different elements of your sales funnel together by driving targeted English language learning traffic to its entranceway.

Unit 4 - Squeeze Page Development & Optimization - Now that you’ve implemented the sales funnel framework into your teaching related website, it’s time to focus on the squeeze page. This is where your targeted English language learning visitors should first land after entering your domain. The objective is to influence them to book a demo class, while also supplying their most necessary contact information and absolutely nothing on this page should distract them from that outcome. The compelling content which is placed in the proper sequence must trigger them, so they can’t stop from beelining it to your inline form, plugging in their required details and pressing submit. Then, once you have enough squeeze page related data to work with, you can do your best to optimize the conversion rate of its targeted English language learning visitors to prospects through testing properly.

Unit 5 - Promotional Video Production & Editing - Even after optimizing, you can’t expect to create a highly converting squeeze page without an epic promotional video at the top. It must grab the attention of your target audience at the beginning and their excitement must build until the very end. Immediately afterwards, those viewers who are completely serious about your online English teaching related offer will have no reservations about signing up for your demo class (either paid or free).

Unit 6 - Email & Chat Communication - Normally, I don’t speak with anyone (personally) who books a demo class through the booking calendar on my squeeze page until after they’ve already received the 1st autoresponder email that confirms the date and time slot of their kid’s demo, while also notifying them about the online English class requirements. And communication normally moves forward from there through WeChat so I can qualify them further. It’s crucial to take email and chat communication very seriously and not only craft well-thought-out messages, but also have the necessary ones sent automatically, as your brain, along with fingers can’t be everywhere all the time!

Unit 7 - Converting Prospects To Customers - Will your English language learning prospects miss out by not ordering a package of English lessons from yourself after the completion of their demo classes? You bet they will, so prove that to them early! However, you will need access to a suitable online classroom first and I happen to use WeChat for most demos since the majority of my prospects are Chinese. Do what I do by giving your English language learning prospects something more to look forward to after ordering as well and that’s where a more professional learning management system with advanced features, along with effective English class material comes into play. Plus, after you’ve impressed prospects during demos, they can take advantage of a special discount by ordering a package of online English lessons within 24 hours afterwards, right?

Unit 7 - Converting Prospects To Customers - Will your online English teaching related prospects miss out by not ordering a package of online English lessons from yourself after the completion of their demo classes? You bet they will, so prove that to them early! However, you will need access to a suitable online English teaching classroom first and I happen to use WeChat for most demos since the majority of my prospects are Chinese. Do what I do by giving your prospects something more to look forward to after ordering as well and that’s where a more professional online English teaching classroom with advanced features, along with special interactive online English class material comes into play. Plus, after you’ve impressed prospects during demos, they can take advantage of a special discount by ordering within 24 hours afterwards, right?

Unit 8 - Payment System & Inbound Sales Call Support - Now that you have some prospects approaching the end of your sales funnel, the most critical thing you must remember in relation to accepting payments, is to make the process as convenient as possible for them. And if you’re interested in gaining online English teaching related customers from the mainland of China, then you’d be wise to offer their most preferred methods of payment, which at this time are Alipay, UnionPay and WeChat Pay. Do you know that the majority of Chinese consumers actually call customer service before they share their payment details with a company for the first time? Well, consider this to be true and if you don’t provide inbound sales call support to them as well, then you are assured to lose an extremely uncomfortable number of deals.

Unit 9 - Servicing & Customer Renewals - Since you can now accept online English teaching related orders from customers around the world, it’s time for you to get a game plan together in terms of how you’re going to maximize the renewal rate of your customers. It’s far easier keeping existing customers happy enough so they continue to renew, versus attracting new customers to your online English teaching business. Further, by going above and beyond in terms of servicing, you’re bound to cause extra chatter and will land additional referrals as a result. Wouldn’t that be fulfilling?

Unit 10 - Guerrilla Marketing & Traffic Generation - Remembering back to the 1st unit, you performed keyword research and selection to help determine who your target audience should be. Yet, in order to come to a conclusion, you needed to already have a good understanding about who is most likely to convert from a visitor to customer after arriving at the entranceway of your sales funnel. And you definitely wouldn’t want to disregard those types of people, as you’d never be able to generate a decent enough profit after already investing all the grueling hours of work into your online English teaching related project. So, in this 10th and final unit, I will introduce you to an advertising strategy that you can utilize to promote your online English teaching service in a more unconventional manner with no price tag attached.

BONUS LECTURE: After ordering the course today, you'll also gain access to my extremely helpful Facebook group that's full of teacherpreneurs (10K+ members) such as yourself! Inside, you'll find loads of additional top quality information, along with sincere support that will help you to become a HIGH paid and fulfilled online English teacher after going solo in a successful manner.

Who this course is for:

Those who feel the urgent need to become an independent, fulfilled and HIGHLY paid teacherpreneur.

Those who are serious about developing their own online English teaching company in a successful manner.