What you'll learn

Find your voice as a business writer, blogger or writer of other non-fiction
Transform writing from dull to dazzling - within the first 10 mins of the course
Uncover the secret persuasion tactics known only to the world’s top copywriters
Create musical sentences that readers can’t resist
Craft addictively readable text that keeps readers glued to the page
Discover a wealth of free online tools to take your writing to the next level

Requirements

A basic grasp of English
Pen and notebook
A willingness to roll up your sleeves and put into practice what you’ve learned!

Description

“This is perhaps the best writing course I've ever taken. That includes my time in University.” STEPHEN L HEWITT, UDEMY STUDENT



Want to craft irresistible content that has your readers glued to the page?

Want to attract thousands of readers to your blog by writing addictive, shareable posts that are guaranteed to go viral?

Want to discover the secret, elite persuasive writing techniques known only to the world’s top copywriters, speechwriters and academics specialising in literature?

Want to compel your readers to take action through the power of persuasive reports, proposals, websites and marketing content?

Want to know how to instantly get your ideas out of your head and onto the page - in a way that makes people sit up and take notice?

Want to motivate others to buy your product? Change their mindset? Take on board your ideas?

Want to uncover the secrets of turning snooze-worthy sentences into scintillating prose?

If any of these apply to you, this is the course for you.



BENEFIT FROM THE MOST COMPREHENSIVE WRITING COURSE ON UDEMY

As its name suggests, Writing With Confidence: Writing Beginner To Writing Pro takes you from the writing fundamentals right through to the elite techniques practised by the world’s top copywriters. Top copywriters like your instructor, Dr Clare Lynch, in fact.

From the very first lectures, you’ll be inspired to beat writer’s block and get something down on the page. You'll also gain instant ideas for taking your first draft from OK to outstanding.

Next, you’ll discover a secret most writing and editing teachers won’t share with you: that good writing isn’t just about the writing. For the most part, good writing is about the thinking you do before you even sit down at your laptop or open your journal.

That’s because, when it comes to becoming a powerful writer – the sort of writer who gets the job, closes the sale or wins buy-in for your ideas - it’s not about the technicalities of spelling and grammar. It’s about your ability to connect with your reader on an emotional, intellectual and visceral level.

That’s why early on in the course, you’ll learn powerful, little-known techniques for really getting under the skin of your readers. Techniques that will allow you to write in a way that grabs people’s attention immediately – and keeps them addictively glued to your writing.

You’ll also learn expert tips and techniques for confidently honing your message down to its essentials, to keep your reader focused on what matters most to you. Tips that will save you time as a writer – and get you better results.

As the course progresses, you’ll learn what words to choose, how to turn turgid, lifeless sentences into attractive musical phrases that compel people to keep reading.

In the second half of the course, you’ll discover how to apply recent findings of neuroscience to make your messages stick. In this part of the course, you’ll learn how to use imagery to paint unforgettable word-pictures in your reader’s mind.

You’ll also discover the secret narrative structure underpinning the most persuasive stories. The narrative structure that’s made millions for the makers of Toy Story and persuaded the British to vote for Brexit. The same narrative structure that your instructor, Dr Clare Lynch, deployed in a tear-jerking speech that allowed a CEO to win over the hearts and minds of employees.

In the final section of the course, you’ll take your writing to a level only achieved by the world’s top copywriters and political speech writers. In this part of the course, you’ll learn how to apply the ancient art of rhetoric to any piece of writing to create rhythmic, emotionally resonant writing that’s totally unforgettable.

And throughout the course, you’ll have an opportunity to put into practice what you’ve learned. Every lecture in Writing With Confidence: Writing Beginner To Writing Pro delivers a short, sharp, instantly practical tip you can apply to your writing TODAY.



HERE ARE JUST SOME OF THE THINGS YOU’LL LEARN FROM WRITING WITH CONFIDENCE: WRITING BEGINNER TO WRITING PRO



SECTION 1: GETTING STARTED

In this section you’ll learn how to:

Beat writer’s block by developing the mindset of a professional writer

Instantly improve a piece of your own writing – with the help four free tools

Improve your writing with one-to-one feedback from Dr Clare Lynch


SECTION 2: KNOWING YOUR READER

In this section you’ll learn how to:

Ask the 3 essential questions you MUST ask before writing anything

Produce a detailed portrait of your reader – so they connect with you on a deep, visceral level

Craft reader-centric, benefit-led copy that will get your readers to take notice

Structure your writing to hook your readers in – and keep them reading



SECTION 3: WRITE LESS, SAY MORE

In this section you’ll learn how to:

Decide with confidence exactly what to cut - and what to keep

Ditch flabby phrases for sparkling copy that’s clear, concise and compelling



SECTION 4: HOW TO GET YOUR MESSAGE ACROSS TO THE WIDEST POSSIBLE AUDIENCE

In this section you’ll learn how to:

Identify and fix off-putting jargon

Communicate your expertise in a way that anyone can understand and relate to

Choose the best words for the job



SECTION 5: HOW TO CRAFT SENTENCES THAT SING

In this section you’ll learn how to:

Dramatically boost your readability with shorter, sharper sentences

Vary your sentences for musical effect



SECTION 6: INCORPORATING STORIES INTO YOUR BUSINESS AND TECHNICAL WRITING

In this section you’ll learn how to:

Apply recent findings from neuroscience to make your message stick

Structure a story for maximum persuasion

Use metaphor to communicate complex ideas clearly and creatively



SECTION 7: RHETORIC: ADVANCED PERSUASION TECHNIQUES

In this section you’ll learn how to:

Employ the world’s most advanced techniques for persuasive writing - techniques no other big-name writing instructor on Udemy shows you

Apply elite writing strategies known only to the world’s top executives, advertising copywriters, political speech writers and academics

Craft more inspiring, creative copy that sounds irresistible to the ear – techniques that will set you apart from all the jobbing journalists and ten-a-penny content marketers out there



REASONS TO TAKE THIS COURSE

Benefit from one-to-one feedback on your writing from a University of Cambridge writing tutor

Learn the skills that allow the top copywriters (like your instructor Dr Clare Lynch) to earn up to £2000+ a day

Use words to persuade your employees, your bosses, your customers or investors

Communicate complex ideas in a way that inspires your readers

Build your confidence and find your voice as a writer

Hook your readers in from the outset – and have them glued to your words

Save you and your readers’ time by writing less but saying more

Hone your message down to the stuff that will get you results

Structure your work for maximum persuasive power

Understand the difference between elegant simplicity and dumbing down

Edit your work so you say what you mean (and mean what you say)

Craft sentences that are clear, succinct and persuasive

Use online tools for assessing and boosting your writing’s readability

Find and tell addictive stories that make people see the world your way – and compel them to take action

Use the latest findings from neuroscience to craft powerful messages that stick

Use advanced rhetorical techniques to win over your audience

See dozens of practical, real-life examples to illustrate the theory

Access countless free resources for powering up your prose

Get writing with a host of challenges to practise what you've learned

Have fun while you learn with a course that’s entertaining and humorous, but never lightweight - students say it's addictively engaging

Stay hooked with a course that’s clear, concise and never repetitive - this is one writing instructor who practises what she preaches



ENROL IN THE BEST WRITING COURSE ON UDEMY

“This is the best course I’ve ever taken on Udemy! This course delivers what it promised.” - DENISE HUBBARD, UDEMY STUDENT



Enrol in Writing With Confidence: Writing Beginner To Writing Pro and discover why, over and over again, students describe it as the best writing course on Udemy - in fact, the best course on Udemy.

Clear, concise and addictively engaging, Writing With Confidence: Writing Beginner To Writing Pro will change the way you write for ever. It's jam-packed with no-nonsense advice on how to win people over with the written word.

Previous students of the course report that within days of completing it, they've crafted a cover letter that secured them a longed-for job. Or won a regular writing gig at a publication like the Huffington Post.

In Writing With Confidence: Writing Beginner To Writing Pro, you'll learn powerful principles that can be applied to most types of non-fiction writing - including emails, reports, presentations, sales pages, advertising, blogs and more.

***Writing With Confidence: Writing Beginner To Writing Pro isn’t aimed at writers of fiction, poetry or memoir. But it WILL show you how to add creative flair to all your non-fiction prose.***



“Best online writing course I've ever taken. Extraordinary!” JAMES CHISHOLM, UDEMY STUDENT



APPLY YOUR SKILLS WITH THE MOST PRACTICAL WRITING COURSE ON UDEMY

One of the things that sets Writing With Confidence: Writing Beginner To Writing Pro apart is its practicality.

The course includes over 30 activities and exercises that will get you writing from the very first ten minutes of the course. And with each exercise, you’ll discover your ability to write with a style and flair you didn’t think was possible.

What’s more, expert copywriter and Cambridge writing tutor Clare Lynch is always on hand to give you one-to-one feedback on your writing.

No other writing course on Udemy gives you access to personal mentorship from a University of Cambridge writing teacher. Or so many opportunities to benefit from the guidance of a proven, trusted expert in the field of writing.

“I have taken quite a few courses on Udemy, and I have never seen a professor so interested in the progress of her students.” - GIANCARLO M. GUERRA, UDEMY STUDENT



ENJOY THE MOST ENGAGING WRITING COURSE ON UDEMY

Dr Clare Lynch practises what she preaches. And that means Writing With Confidence: Writing Beginner To Writing Pro is as engaging and entertaining as it is clear and concise.

Unlike some writing courses out there, Writing With Confidence: Writing Beginner To Writing Pro, contains zero fluff. Zero padding. Zero repetition.

Just six hours of clear, practical advice for taking even the driest material from dull to dazzling.

What’s more, Clare’s students consistently rate her courses as not simply invaluable – but also fun, varied and entertaining to watch.

“I love this course. Truly engaging and it made an impact in my writing, almost immediately.” - SAMUNDSWARY IYERDOURIA, UDEMY STUDENT



GET ONE-TO-ONE FEEDBACK FROM THE MOST HIGHLY QUALIFIED WRITING INSTRUCTOR ON UDEMY

University of Cambridge tutor Dr Clare Lynch is an expert writer with decades of experience. Clare hasn’t simply edited the work of other journalists at elite publications, such as The Financial Times. She’s also herself a hugely successful copywriter in her own right.

In her 20+ year career, Clare has crafted copy from scratch for elite clients in a wide range of fields, including lifestyle, retail, property, tech, pharma, finance and government.

Over the course of that career, Clare has honed her techniques for getting under any reader’s skin – and crafting messages that instantly resonate with the target audience. Techniques she now shares with over 25,000 students on Udemy.

Clare’s experience as a writer embraces a huge range of writing formats and styles – including case studies, white papers, feature articles, direct mail campaigns, web content, ad copy, video scripts, CEO speeches and brand messaging.

And as the author of the popular blog Good Copy, Bad Copy, Clare herself has attracted hundreds of thousands of readers to her own writing. Good Copy, Bad Copy has been named on Copyblogger's list of 15 copywriting and content marketing blogs that will make you more money.

What’s more, Clare has a PhD in English Literature and teaches at the University of Cambridge. She’s also a qualified and highly experienced corporate trainer.

So Clare isn’t merely an expert at her craft. She also knows how to communicate her expertise in a way that’s memorable, entertaining and addictively engaging.

“She is an incredible teacher that has a special unique ability of keeping her students minds engaged and hanging on her every word.” - BRAD MACE, UDEMY STUDENT



PREVIOUS STUDENTS WHO’VE BENEFITED FROM THE COURSE INCLUDE

Copywriters

Corporate communicators

Bloggers

Memoirists

Book writers

Small business owners

Job seekers

Technical experts



DON’T TAKE OUR WORD FOR IT – SEE WHAT OTHER STUDENTS OF WRITING WITH CONFIDENCE: WRITING BEGINNER TO WRITING PRO SAY ABOUT THE COURSE

“Yours is the single most valuable course I've had in the past six years—my BA and MA seminars included” - AKOS CSERNAK, UDEMY STUDENT

“Best writing course i have taken so far.” - IBRAHIM HALILU ABUBAKAR, UDEMY STUDENT

“One month later and I have secured a regular blog spot on the Huffington Post! I could not have done this without Clare's wonderful course.” - FRAN DIAMOND, UDEMY STUDENT

“Best Udemy course I ever bought.” - ANNA CARLA DELLA VALLE, UDEMY STUDENT

“Trust me, you'll be immediately satisfied with this course” - MARK SIMPSON, UDEMY STUDENT

“A week later I'd landed my first gig as a writer.” - DAVID PULLAN, UDEMY STUDENT

“One of the best courses I've ever taken.” - NADER RUSTOM, UDEMY STUDENT

“To those doubting if you should buy this course, please do, as there is so much valuable information in this course. I can comfortably state that it is one of the best courses that I have bought on Udemy.” - T.O _, UDEMY STUDENT

“I loved it from beginning to end. It is exceptional value for money.” - DEBORAH SOWERBY, UDEMY STUDENT

“a game changer.” - GEORGY THOMAS, UDEMY STUDENT

“One of the best writing courses I have taken to date, love it!” - BEN WALTERS, UDEMY STUDENT

“I challenge any business writer not to pick up a few gems from this engaging course.” - SACHA VAUGHAN, UDEMY STUDENT

“I very much liked this course because it was #1 goal-oriented, #2 it used concrete examples, #3 everything was fascinating.” - FREDERIK, UDEMY STUDENT

“a course you do not want to miss” - MA YUANFENG, UDEMY STUDENT

“Fantastic course. This is by far the most complete and thorough course on business writing.” - CARSTEN PLEISER, UDEMY STUDENT

“This course is amazing! I finished it all in one day and went straight to work putting the concepts into my writing.” - URIEL MACGILLIVARY, UDEMY STUDENT

“Life changing at its simplest.” - SUSAN PARKER, UDEMY STUDENT

“This course is amazing. I've been using every technique from the course in my academic life.” - MINH HA, UDEMY STUDENT

“This is the best course I've taken on udemy thus far.” BILL SCHAEFER, UDEMY STUDENT

"This course is priceless. You’ll be glad you signed up." LIAT MIRIAM GAT, UDEMY STUDENT

Enrol now - and change the way you write forever!

Who this course is for:

Enrol now to power up all your non-fiction prose - blog posts, reports, proposals, emails, websites, advertising copy and more
Enrol now if you want to write gripping blog posts that glue your readers to the page
Enrol now if you're a manager with your sights set on a leadership position
Enrol now if you're a new graduate seeking to stand out in your career
Enrol now if you want to learn the skills to be a highly paid professional copywriter
Enrol now if you want to make more sales from your website or other marketing material
Enrol now if you're a comms professional seeking to articulate the case for clear writing in your organisation
Do NOT take this course if you're only interested in creative writing such as poetry or fiction. The course focus is primarily on professional writing.
This course takes you from beginner to expert - experienced writers may find the early lectures cover known ground

Homepage: https://www.udemy.com/course/writing-for-business/

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