Customer Analytics in SPSS
English | 2h 57m | Video 720p | Subtitles
Identify your best customers and increase response rates, customer loyalty and profits
What you'll learn Perform RFM analyses (recency, frequency, monetary value) Perform complex market segmentations using an advanced clustering method Generate profiles of the customers who responded to the past offers Identify the top responding geographical areas (postal codes) Estimate the contact probability of purchase and select the contacts with the greatest probabilities Predict the probability of purchase for new customers Compare campaign effectiveness (in terms of response rate) Homepage: https://www.udemy.com/course/customer-analytics-in-spss/ 
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