What you'll learn

When to use automated bidding strategies over manual CPC
Select the right bidding strategy for your marketing goal at the right time
How to monitor your bids with manual CPC
How to monitor your bids with smart bidding strategies

Requirements

You need a computer, tablet or smartphone with an internet connection
Basic knowledge of Google Ads required to understand some technical terms (bids, CPC, match types, bidding strategies)
Strong tolerance to french accent

Description

In this 60 minutes class, you will learn learn everything about manual CPC and automated bidding strategies, plus some basics about tracking on Google Ads.

If you’ve just created a campaign and you’re wondering how to bid, I can help you. If you want to switch your campaigns to smart bidding as soon as possible, I have some valuable tips for you. If you’re a marketing professional and you’re looking to improve your skills on Google Ads. This class may interest you.

As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that bidding is fundamental on Google Ads. It’s nice to have a clean structure, good keywords and well written ad copy, but if you don’t know how to bid, your campaigns will never generate the traffic that you need. Wether it’s by using manual CPC or automated bidding strategies, I will give you my take on how you should bid on Google Ads. And since tracking is essential in that process, I’ve also prepared a section to help you with tracking setup

After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.

This course can be of use to beginners and people that have an intermediate level on Google Ads. Above that, I’m pretty sure it will seem too basic for you. So, if you’re launching your account using smart bidding strategies, this class will be useful. If you’re considering switching your manual CPC campaigns to automated bidding strategies, I will also have some valuable tips for you.


What you WON'T learn in this class

Step by step videos on how to create an account or a campaign on Google Ads online platform

How to create a campaign from A to Z

How to create ad copy and ad extensions

How to choose a landing page

What you WILL learn in this class

Why using one bidding strategy over another

When to use a specific bidding strategy over another

How to set up your tracking for lead generation using destination or event tracking

My opinion about some choices over others

What you will need

Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone's

Basic knowledge of Google Ads (it's an advertising platform where businesses bid on keywords to make their ads appear. There you go)

You don't need a Google Ads account

Who this course is for:

People who are interested to learn everything there is to learn on the most powerful advertising platform
Small business owners who want to increase their sales and lead generation on their website
Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed
Students who want to develop new professional skills

Homepage: https://www.udemy.com/course/google-ads-from-bidding-to-tracking-your-results/

Download Part 01

Download Part 02

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