What you'll learn

Learn how to perform strategic analysis
Leverage classic frameworks like SWOT and Five forces to analyze Tesla
Understand why "Tesla has a brand following that is second only to Apple"
Apply the 4Ps framework and understand what makes Tesla's marketing so powerful
Perform financial statement analysis to understand Tesla's historical performance
Study Tesla's growth, profitability, liquidity, and solvency
Forecast Tesla's 10-year financials
Prepare a complete DCF valuation model

Requirements

Students will need Microsoft Excel 2007, 2010, 2013, 2016, or 2018

Description

** Please be aware that this course is not an investment recommendation of any sort**

What is the best way to learn financial modelling, valuation, corporate strategy, marketing fundamentals, and financial statement analysis?

Go through a complete, real life case study.

And which is arguably the hottest company in the business world today?

Tesla Inc.

This is the first online course attempting to teach several disciplines by combining them in a coherent and holistic case study of a company.

In this course, we will touch on several important topics about Tesla:

Business strategy

Marketing

Financial statement analysis

Financial planning and forecasting

Valuation


Each topic we discuss is a natural continuation of what you have learned from the previous one. This will allow you to understand Tesla’s business very well.

It is a fascinating firm that has already made huge steps towards achieving its mission: accelerate the world’s transition to sustainable energy. The entire auto industry is focused on electric vehicles, in large part because of how successful Tesla has been in the last few years.


Tesla is a more expensive company than well-established traditional auto industry players like BMW and Daimler.

And yet it sells 20x-30x fewer cars compared to these companies.


According to investment banking analysts “Tesla has a brand following that is second only to Apple’s”

However, many analysts are uncertain whether the company has sufficient cash to sustain its growth and win a bigger portion of the market?


Tesla has established itself as the main innovator in the EV field.

But its CEO, Elon Musk, decided to open-source all of the company’s patents.


This is but one reason why Mr Musk is seen as the most exciting entrepreneur of this generation.

While many feel he can do no wrong, he also runs multiple multibillion-dollar businesses and it is unclear how much time he is able to spend on Tesla.


On our journey, we will encounter and analyse many contradictions surrounding Musk and Tesla. This is precisely what makes Tesla a perfect case study. Our goal with this course was to create a holistic, 360 degrees experience, that studies multiple facets of the company.

We are not simply going to study financial statements. We will do that, but we will explore the company from multiple perspectives.

Strategy:

How does Tesla intend to compete in the EV market?

What are the company’s strengths, weaknesses, opportunities, and threats?

Why is Tesla regarded as the ‘new Apple’?

Which are the competitive advantages and traits that make the two companies similar?

How is Tesla’s partnership with SpaceX going to help the company in the long-run?

What is Tesla’s mission and vision?

How does Tesla’s business look from a strategic perspective after performing the 5-forces analysis?

What was the rationale behind Tesla’s merger with Solar City, the renewable energy company?

How does renewable energy align with the electric vehicles business of the company?

Marketing:

Who is in Tesla’s target market?

How could we describe the firm’s ideal customer?

What kind of segmentation problems could Tesla run into in the future?

Is the company’s pricing coherent with the competitive strategy it has chosen?

How does Elon Musk leverage personal branding?

Why will this help Tesla in the long run?

Financial Statement Analysis:

What do the company’s financial ratios show about historical performance?

Is Tesla a growing business?

How profitable is Tesla?

How much working capital investment does the company need?

How likely is it that Tesla will have liquidity difficulties in the near future?

Are there any issues from a solvency perspective?

Financial Modeling and Valuation:

How to forecast vehicle deliveries over the next 10 years.

How to forecast average selling price of the types of vehicles to be delivered over the next 10 years.

What portion of revenues would expenses like Cogs and Opex account for?

How to forecast fixed asset investments and working capital needs.

How much is Tesla’s weighted average cost of capital?

Is Tesla’s DCF valuation in line with its current market price?

This course is perfect for aspiring financial analysts, investment bankers, business analysts, consultants, or corporate executives. The skills you will acquire are the perfect blend of soft and technical skills that will give you an edge in interviews.

Who this course is for:

Aspiring financial analysts, consultants, investment bankers, private equity analysts
Individuals interested in advancing their career in Corporate finance
Anyone who wants to understand Tesla's business and is fascinated by the company

Homepage: https://www.udemy.com/course/tesla-company-analysis-strategy-marketing-financials/

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