Transform Your Personal Brand

English | 1h 33m | Video 720p | Subtitles

Creating and owning a strong personal brand is one of the best things you can do for yourself. It's the pathway for greater visibility and a better career. Learn how to transform your personal brand through a step-by-step process from LinkedIn top voice Goldie Chan. Whether you're inside a traditional company, or an entrepreneur building the next big thing, Goldie shares tactical steps and strategies to create and amplify a personal brand. Discover how to overcome impostor syndrome and differentiate yourself, and then craft and share a powerful brand story. Goldie also provides tips to select mentors to champion your brand, share your brand across many platforms, and live your brand every day, from simple daily interactions to unique networking and volunteering opportunities.

 

 

This course was created by Madecraft. We are pleased to host this content in our library.

Topics include:

 

Why invest in your personal brand

Overcoming imposter syndrome

Building and telling your brand story

Following Goldie's IDEAL method

Finding mentors and sponsors

Creating a personal brand campaign

Communicating your brand at work and on social media

Networking and volunteering

 

Homepage:

https://www.lynda.com/Marketing-tutorials/Transform-Your-Personal-Brand/2817030-2.html