Marketing directly to retailers is a decidedly different process from marketing directly to customers. This course will equip you with everything you need to know to build the skills you need to approach retailers with consistent, on-brand, and engaging messaging.

You’ll learn about:

• Building a wholesale mailing list 
• Creating a simple, tiered marketing system 
• Choosing the best times to reach out to retailers 
• The do’s and don’t’s of email marketing, direct mail campaigns, and social media outreach 
• Key messaging strategies and the importance of product photos