You might be surprised to learn that you don’t need to know how to hand letter and draw to create rad custom typography. In fact, Brandon Rike – whose star-studded client list includes everyone from Pharrell to Madonna – creates his unique lettering almost exclusively in Illustrator. He’ll show you how its done in Simple Methods for Custom Lettering.

You’ll learn about:

• Matching the typeface to the mood of your project
• Working with color, shape, and form
• Customizing letterforms based on existing fonts
• Improving your workflow